Fort Worth Business Press, June 2, 2014 Vol. 26, No. 21 | Page 42

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On the desk of Lisa Lankes

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Lisa Lankes is the chief marketing officer at Justin Boots

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Photos and Interview by Kenneth Perkins

The best thing about Lisa Lankes’ desk isn’t what’s on it but what’s looking over it. Or rather

who is doing the looking. Robert Redford is one. Matthew McConaughey is another. Then there’s
George Clooney, Robert Duvall and Mitt Romney. As chief marketing officer of Justin Boots,
Lankes has photos of Justin Boots fans (with her in tow) who just happen to be A List celebs and
newsmakers. The photos decorate a display shelf near a desk that’s made of both wood and leather. No kidding. Here are a few other things we found on her desk:

1 The desk. “It was actually made 6 Today to-do folder. “I’m in search of a new ‘ad man’ so
2 Reading material: Performance
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Intelligence at Work; Put Your Mouth
Where the Money Is; Think Big, Act
Small.
Face reading
book. Maybe she
can use it for the
interviews.

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Glass boot candy
bowl. Usually full of
mints or chocolates
for visitors to munch on. And just
visitors. “Not putting something in
there I like keeps me from sitting
here and eating all of it.”

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Coffee and water. “I have to do
both. No more than two cups in a
day. Water, I’ll si