Fort Worth Business Press, June 2, 2014 Vol. 26, No. 21 | Page 18

18 June 2 - 8, 2014 | fwbusinesspress.com cover story uwoodhaven from the cover The club, which confirmed the ownership change several weeks ago, has made several moves to reverse declining membership. Among them are inviting community groups to hold meetings there at no cost, simplifying membership and waiving initiation fees, and beginning construction on a new practice area. More improvements are coming, including lengthening the golf course, Fairchild said. Fairchild, who lives in New Hampshire and New Jersey, said the new owners want to bring the 42-yearold club “back to its former glory” as a neighborhood centerpiece. Investors, including former Texas Gov. John Connally and Perry and Sid Bass, started Woodhaven in 1972 behind a vision of a scenic, hilly golf course community, and the club was a longtime focal point. Woodhaven has struggled for years with crime and code compliance issues in its apartment complexes. “We look forward to being a catalyst of change,” said Fairchild, who has a lengthy business resume and is currently chairman of Schipol North America, which owns John F. Kennedy International Airport’s Terminal 4 in New York. Added Bailey: “We’re moving in the right direction.” Fairchild Woodhaven Country Club, under new owners, is trying to reverse a decline in membership and get homeowners in the East Side neighborhood to come back. Fort Worth City Councilman Danny Scarth, whose district includes Woodhaven, said he hopes the new owners can draw out the club’s value as an “underutilized resource” in Woodhaven. “If that exists within the investors of the country club, we want to work with them,” Scarth said. A strong country club would fit the vision of the Woodhaven redevelopment plan that was completed several years ago; it calls for using the club as an amenity for future senior living. The plan also calls for a small city square and light commercial services. “The club is in the center,” Scarth said. “As the country club goes, so goes the neighborhood.” The club confirmed its sale several weeks ago. The first visible sign of change came in mid-May, when construction began on a practice area at the club’s entry, including a putting green and pitching and chipping surfaces. The project also includes the relocation of the first tee box. “It’s going to look beautiful,” Fairchild said. “It’s the first tangible evidence that there’s a new sheriff in town.” Several community groups that had stopped meeting at the club because Woodhaven Country Club’s owners are trying to lure homeowners in the neighborhood back to the club with a simplified membership structure. photos by scott nishimura of the high cost are beginning to return. The Woodhaven Neighborhood Association’s May 21 meeting, which drew a full house, was its first back at the country club in several years. The club’s new owners, in trying to boost declining golf and social memberships, have invited organizations to have their meetings at the facility at no cost. The club has replaced its complicated membership structure with four levels: $50 a month for a social membership, $160 for a junior golf membership, $200 for a senior golf membership, and $220 for a full golf membership. Fairchild declined to specify what the club’s membership is, saying his group is trying to verify the financial numbers. Fairchild said membership is likely lower than what former owner Lou Scoma represented. Fairchild said he plans to confer the title of “ambassador” on community leaders willing to help sell the club’s story. To make the scenic, leafy golf course more challenging and appealing to tournaments, the owners expect to lengthen it to between 7,000 and 7,100 yards from the current 6,400 yards by moving the tee boxes back. That project would run in the “six figures” and could begin as early as this fall, Fairchild said. Fairchild promised more improvements as membership and event bookings build. He declined to say what his group paid for the property or what it plans to invest. Scoma told community leaders that the new owners promised to invest at least $1 million in improvements, but Fairchild said that’s not true. He said his group wants to lower the club’s environmental footprint through more efficient water use and other systems. And they want to improve the look of the 100-plus-acre club, whose 18 holes wind throughout the Woodhaven neighborhood, he said. F