IN THE SPOTLIGHT
“A great
campus,
with wonderful
facilities, a
superb faculty,
in a convenient
location, with
fun-loving and
smart fellow
students!”
Peter’s work history is illustrious. He started out in
sports marketing for sportswear company Reebok in
1992, before moving on to become the President of
video game giant Sega of America. He then became
the Corporate Vice President at Microsoft, tasked
with saving the struggling Xbox console, eventually
going on to launch the Xbox 360. Upon leaving
Microsoft in 2007, after Xbox becoming one of the
leading consoles in the world, he took up his current
role at EA (Electronic Arts).
Currently Peter is moving EA towards a digital
future. EA is a $4+ billion company: more than 50%
of their revenue now comes from direct-to-consumer
digital channels rather than the traditional packaged
goods business. Moving the battleship that is EA is
no easy task, but he is making tremendous progress.
Peter’s time at Keele was limited but he describes
Keele as the ‘mothership’ for the college he attended
in the mid-seventies, Madeley College of Physical
Education. His degree is from Keele, something of
which he is incredibly proud. He recalls Keele being
a great campus, with wonderful facilities, a superb
faculty, in a convenient location, with fun-loving
and smart fellow students!
An interesting fact about Peter is that he has a
very different way of a