Football Focus Issue 74 | Page 24

Birmingham Tigers Birmingham Tigers FOLLOW US ONLINE TWITTER.COM/FOOTYFOCUSMAG Asian, Arab and African communities were not participating in football at a higher level, we found that most of the amateur football clubs in our local communities were not formed to enter the higher level of football; for them it was a good method to socialise with their friends and to remain active (which is great for participation but not for developing the raw talent of young footballers). After speaking to several young people from our local communities, the growing concern among them was that they were not involved in a structured youth football club, thus football remained a hobby that was played at school or at local public parks, street corners and galleys. And for the few that were lucky to be involved in a structured football set up from their youth, they did not excel further to play at professional football level; and even if they did reach a professional football academy, the majority of them were released without a contract. Therefore, our aim is to help the youth of our local communities to realise their childhood dream of one day becoming a professional footballer, or at least play to a semi-professional level where they can develop their hobby to a paid part-time level.” Integration “Our club currently works under a system that is like La Liga in terms of operating a senior team as well as a B team. Our club has around thirty players and the squad is divided in half. Fifteen players currently play for the senior time and the other fifteen play in the B team. football, futsal and cricket. Moreover, the Birmingham Tigers organisation was established in 2009 to address the sporting and lifetime learning opportunities for the hard-to-reach groups who were disadvantaged through social, racial or economic reasons. The club and organisation views football as a tool to provide social and physical education to our youth but to also engage with the marginalised groups from areas such as Aston, Lozells, Newtown, Washwood Heath, Ladywood, Small Heath, Bordesley Green, Sparkbrook, Sparkhill, Nechells, Balsall Heath, South Yardley, Springfield, Stechford and Yardley North.” Challenges This is done to provide every squad member with an equal opportunity to play regardless of age and compete against each other to progress further and eventually move to the senior team. Concurrently, if players are not performing to the required standards, or if they are performing well, there is space to relegate and promote players between the teams, which allows the players to familiarise themselves with one another and create a team camaraderie.” Community “We would consider ourselves to be a community club and organisation because the club and organisation runs on the efforts and hard work of volunteers who are aiming to provide our communities with opportunities in “Some of the challenges that the club faces in the next five years lie in terms of finance to build the infrastructure of a semi-professional football club and the recruitment of committed volunteers and fans. For a long time, the club has functioned on limited resources and a limited number of volunteers who help with the day to day operations at the club. If we are to expand, we need to attain the services of more volunteers, whom we will look to develop as well, and who are willing to give up some of their time to a beneficial cause such as ours. We aim to combat this by introducing open days where members of different communities can register to become volunteers as well as footballers for the club. In regards to financial issues, we currently do not have a principle sponsor thus finding an organisation or business “The club has made great strides with the limited amount of resources that we possess but there is still much to do to reach our goal of becoming a semi-professional football club.” to become the principle sponsor of our football club will be a challenge but one that is welcome. Besides attaining a principle sponsor, other challenges that the club faces in the next five years is marketing our brand. The club has arranged for plans such as investing our time and efforts in to our social media accounts to create a social media presence and following. We also face challenges in terms of content, more specifically the quality of content that we need to produce to convey ourselves as a semi-professional club. To do so, we must invest in our photography and videography equipment to produce top quality content and volunteers.” Ambitions “The club has made great strides with the limited amount of resources that we possess but there is still much to do to reach our goal of becoming a semi-professional football club. We have plans to release Matchday Programme flyers and develop them into Match Day programme Magazines for every home game so that the communities that we are targeting are aware of our games. We also aim to raise awareness in the community about the challenges that we have faced upon entering a semi-professional feeder league, and to encourage more clubs and players in Birmingham to start playing at this level of football. Our ambitions also include tackling racism in football which remains a barrier for many aspiring footballers, as well as addressing the poor attitudes 24 Issue 74 towards discipline, diet and punctuality that many young people suffer from. Over the next five years, our short- term goal is to develop our infrastructure, facilities and acquire more volunteers as well as to focus on getting further in our Cup competitions. We would love to do well and enter the FA Cup and get past the preliminary stages, and to get through the knock out stages of the FA Vase Cup competition. Developing a solid fan base and being promoted every year in the league will also be a goal of the club. We also have plans to introduce flood lights, a PA system, stands for fans to sit on to watch the game as well as providing the community with social activities as part of our games such as bouncy castles, face painting for children and food stalls, to create a family f r i e n d l y environment. Through this, we also hope to develop our fundraising strategy. A major ambition of the club is to establish itself as a semi-professional football club in the future and to provide a platform for young people from Birmingham to be scouted and move on to earn whilst playing for bigger clubs. The club has taken its first steps on the football ladder after entering the Midlands Football League (MFL). Our long-term goal is to get promoted to the Evo Stick League and to establish ourselves as a national semi-professional football club, playing in the National Vanarama League.” With thanks - Shazad Hussain www.footballfocusmag.com 25