Brentford
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“We’ve developed a fan zone inside the
stadium just for our younger fans where they
can meet players, get autographs
and photos.”
Mark started by telling us about
how the partnership came about,
saying, “The partnership with our
last main sponsor had ended and
we were talking with a number of
agencies and companies whom were
interested in knowing more about
how a relationship with Brentford
Football Club could benefit them.
“888sport moved quickly to firm
up their interest and they quickly
outlined to us how a partnership
with them would benefit both
parties.
“When looking to partner with a
sponsor, you are always keen to find
one with whom you feel there is a
real connection and with whom ‘you
can do business’. After talking at
length with them, we felt that about
888sport. They want to do more than
just promote themselves to a wide
audience and simply get our fans to
choose to do their gaming with them.
“They are keen football fans, and
they have a good understanding
of what makes a fan tick and how
to build the confidence of our
supporters with their brand. The first
initiative was their excellent offer of
free coach travel to our three away
evening games before the end of the
year. This will enable around 1200 of
our supporters to attend games that
perhaps they may not have been able
to.
“In turn it will provide our players
with greater support. And I’m sure
will earmark 888sport as a sponsor
that understands and wants to
support the fans as well as the Club.
It goes without saying that the
sponsorship fee is also very useful,
especially at a Club like Brentford
with limited stadium capacity and
revenue streams.
“We have three evening matches
at Aston Villa, Derby County and
Bristol City over the next three
months. Returning back on the
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