Food Quality Magazine October 2014 | Page 21

Food Quality Magazine ISSUE 02 | AUTUMN 2014 relatively simple to highly complex supply chains. But the fact of the matter is that the food chains we rely on are becoming more and more complex as the result of globalization driven by changing weather patterns, population demographics, consumer tastes and the need for greater efficiencies to keep the costs of food down along with a host of other factors. One thing we have already learned from our past experiences with food fraud is that any supply chain is only as strong as its weakest link. What this means, in practical terms, is that we must have an interoperable system to deter, detect, communicate, delay, prevent, respond and mitigate the consequences of food fraud incidents. Whatever system we develop must be equally accessible from the smallest farmer all the way up to the huge retailers that sell their food wares across Europe. Moreover, the system must facilitate real-time communication among all of the different players along the supply chain as food commodities make their way from the farmer’s field to the consumer’s fork. The Right Criteria Whatever system we choose must use the right criteria; that is science and risk based measures of performance that actually reflect what the perpetrators of food fraud can and will do if given the opportunity. Surely, our experience from the past food fraud scandals across the globe tells us that the “one size fits all” criteria (or lack thereof) we have used to prevent food fraud in the past are not good enough. To address this challenge, we must have science and risk based criteria that reflect the specific food commodity at hand, its location at any given segment on the supply chain and the specific means, methods and countermeasures that can be applied to prevent, respond to and mitigate the consequences of a food fraud incident. Intelligence Function To effectively combat food fraud food companies must understand the strategic and tactical environments in which they operate. The strategic signals of the potential for food fraud in different parts of the world may include the political stability of the government, the strength of the rule of law, presence of organized criminal activity such as human and drug trafficking, child labor and other indicators that give rise to the existence of organized crime. Tactical signals of potential food fraud may include the prevalence of fraud in general and food fraud in particular in a certain country or region, the power of local authorities to oversee the food supply and enforce laws, attempts to coerce and/or bribe company officials and other indicators. Continuous Performance Assessment If there is one thing we have learned from past experience it is that vigilance is essential to prevent food fraud. Vigilance means that we must have quick and easy ways to assess our food fraud performance on a continuing basis. One way to accomplish this objective is to use automated survey questionnaires to ask the right questions of the right people at the right time. Combination Audit and Assessment Functions Asking the right questions of the right people at the right time must be supplemented by the conduct of objective audits that validate performance. The measures of performance that are used by food companies to assess their own performance must be the same measures that food companies along the supply chain are independently audited against. Ending the Food Fraud Kabuki Dance To end the food fraud kabuki dance will require that the food industry more closely embrace new technology that can help us to reduce good concept to actual practice. As part of our research we created our own metadata repository of food related events. POISON is where we harvest food safety and food defense events, including food fraud, from around the globe and “reverse engineer” in- cidents to identify and keep abreast of the continuously evolving means and methods used by food fraudsters. We use POISON to help us derive the specific countermeasures that can be used to thwart food fraud by location along the supply chain and commodity type. Using POISON we have developed a new generation of computer software that brings together sciencebased criteria, intelligence, continuous performance assessment and combination audit and assessment functions to create a single interoperable system among all elements of the food supply chain and different food commodities. You can learn more about these next generation information technology systems and see them in action contacting Mr. Bruce Becker at 540-645-1050 or email at him at [email protected]. FoodQuestTQ: FoodQuestTQ LLC, where the TQ st