Food Marketing & Technology - India July 2019 | Page 47

www.fmtmagazine.in are offering a sneak peek into their product so that consumers can judge the quality and quantity of the product for themselves. TMR identifies this to be leading trend that will emphasise the dominant use of plastic as a material in thermoforming packaging. Shopping for groceries is no longer a household chore. Consumers, especially the millennial generation wants to brag about the latest organic food ingredient they are using. Shopping for food is more about satiating psychological cravings, and is barely driven by the craving for it. Holding disposable incomes, the opulent class is ready to pay for aesthetically appealing packaged products. Clear food labels, premium products, and retailing are pushing the demand for visual appeal, according to TMR’s study. Portion Control As consumers are becoming more conscious about their health, controlling food quantity and quality is gaining significance. People want to keep tab on their food quantities, and transparent packaging helps them view just how much they are eating. Small packs, single-serve options are largely preferred by millennials, as they are pre-portioned and convenient. Thus, visuals play a big role in influencing consumers to buy limited portions of food and groceries. TMR’s study indicates that skin packs and food grade trays will gain considerable demand in the coming years. Further, reseal able, easy-to- carry, and flexible packaging options are an added bonus. These not only extend the food product’s shelf life, but also allow better portion control. Thermoforming packaging caters to the food and beverage industry in the form of clamshells, cups, bottles, skin packs, and lids and trays. All these products aid in efficient portion control of the food or beverage. Finally, It takes a consumer less than 90 seconds to judge a product, and packaging triggers their conviction. Let’s face it, a product, when packaged right and attractively, is more alluring than when placed inside visually unappealing packaging. We as humans have evolved from foraging for food in the wilderness. We still choose our food with our sight; the only evolution is that we go to a supermarket for buying it. Bombarded with choices, the consumer can be attracted to the food product with the right packaging. Packaging food in a way that it not only looks good, but also retains its nutritional value will be of paramount importance. Making an impact in order to grab the consumer’s attention, while offering important features like being reseal able, sustainable, and cost-efficient will be the leading trend in thermoforming packaging for food and beverages. Seeing believes, and we are rapidly treading on a path of assessing quality of the packaging solution judging it through our sight. * Editor at Transparency Market Research PREMADE SPOUT POUCH FILLING AND CAPPING MACHINE : Nihira Food Engineering LLP , based in Engineering hub of PUNE manufacturing of Packaging machineries for food Products, pharmaceutical and cosmetics, aim to provide localized solutions to Packaging Industries. The newly developed Premade spouted Pouch filling and capping machines having various model like 1. Linear two head spout pouch servo filling and capping machine 2. Fully Automatic Servo type premade spouted pouch filling and capping machine. Applications : Tomato ketchup, Mayonnaise, sauces, honey, chocolate, fruit Juices like Paper Boat, cooking oil, Lube oil etc. For Further details contact : NIHIRA FOOD ENGINEERING LLP Plot no 185, sector no 07, PCNTDA, BHOSARI, PUNE. 411026 Contact : 9767514222 Email : [email protected] www.nihira.in