Food Marketing & Technology - India July 2019 | Page 54

Interview
ASSOCOM INSTITUTE OF
BAKERY TECHNOLOGY AND
MANAGEMENT (AIBTM)
Mandeep Kaur, the associate editor for Food Marketing and Technology Magazine, in
a one on one with Mr. Raj Kapoor, the Managing Director from Assocom Institute of
Bakery Technology and Management.
The Indian bakery industry is
one of the biggest sections in
the country’s processed food
industry. Share your views on
this
Indian Bakery industry continues to
grow at around 7-8% in Asia, but it
has witnessed a recent growth at 12-
13% in India. There are approximately
more than 200,000 small bakeries in
the unorganized sector and about
1000 units in medium and large
scale, including key large players of
international stature.
Interestingly
40% of the bread and 50% of biscuits
are sold in rural markets in India.
Over 7 billion packets of biscuits are
sold annually in India, from about 3
million retail outlets and reach about
400 million homes. As such, biscuits
remain the highest selling products
in India, followed closely by sliced/
sandwich breads, cup-cakes, pastries
and brownies.
With the growth of upcoming
bakery institutions and the rise
in aspiring bakery chefs, the
industry is all set to bloom. How
is AIBTM contributing to meet
the needs of industry?
AIBTM has immense support from
Bakery & Confectionery Industry
leaders, many of whom have are part
of Advisor and Technical Board of
the AIBTM. There is no doubt that the
ASSOCOM INSTITUTE OF BAKERY
TECHNOLOGY & MANAGEMENT
is a centre for knowledge creation,
entrepreneurship and development
of human resource at all levels, as it
is industry driven, and works to fill
a gap in human resource needs. It
develops technologists who will man
the industry operations and would be
potential key stake holders in bakery
business in future. AIBTM continues
to benefit all stake holders in the
following ways:
• Increased variety of bakery &
confectionery products available-
some more nutritious and others
more indulgent to match with world
quality standards
• Increased
employment
opportunities as the industry grows
• Control of pricing through reduction
of costs rather than government
regulations
With these objectives, AIBTM is running
various courses; short course like
artisan & patisseries entrepreneurship
development program, one year
courses like PG Diploma in bakery
science & technology (PGBST), PG
Diploma in artisan & patisserie etc.
AIBTM also has collaboration with
Sharda University (UGC Approved
and most renowned University of
India) for offering following programs
at the AIBTM:
• B.Sc. (H) - Bakery Science and
Technology
• PG Diploma in Food Safety and
Quality Management
• PG Diploma in Bakery Technology
and Entrepreneurship
Food Marketing & Technology
54
July 2019
• PG Diploma in Patisserie and
Artisan Bakery Craft
AIBTM’s Center of Excellence also
supports Start-up and industry by
offering
• Bakery and Extrusion Incubations
facilities
• Testing and Laboratory service
• Product quality assessment
• Sensory evaluation
• Contract
R&D
for
product
development and test baking
• Assist B–to-B organizations in
showcasing their products and
systems
In your opinion how well is the
bakery industry growing and at
what rate is it growing?
As I mentioned in my first answer, I
will reiterate it, Indian Bakery industry
continues to grow at around 7-8%
in Asia, but it has witnessed a recent
growth at 12-13% in India. There are
approximately more than 200,000 small
bakeries in the unorganized sector and
about 1000 units in medium and large
scale, including key large players of
international stature.
Interestingly
40% of the bread and 50% of biscuits
are sold in rural markets in India.
Over 7 billion packets of biscuits are
sold annually in India, from about 3
million retail outlets and reach about
400 million homes. As such, biscuits
remain the highest selling products
in India, followed closely by sliced/
sandwich breads, cup-cakes, pastries
and brownies.