ARLA INCENTIVISES
MORE GM FREE FEED
Farmer-owned Arla has taken the decision to start to incentivise more farmers to convert
to GM free feed. The market is increasingly willing to pay a price premium and Arla is in a
favourable position to capture this new opportunity.
WRITTEN BY Arla Foods
PHOTOGRAPHY BY Arla Foods
4 FDPP - www.fdpp.co.uk
Farmer-owned Arla has taken the
to other markets and Arla wants to
decision to start to incentivise more
capture this opportunity immediately
farmers to convert to GM free feed.
to add value to its farmers’ milk.
The market is increasingly willing to
According Chairman Åke Hantoft, Arla
pay a price premium and Arla is in a
is well-prepared to meet the growing
favourable position to capture this
demand from the trans-European
new opportunity.
retailers for GM free feed.
The decision to incentivise the use
“We own the biggest organic milk
of GM free feed has been made by
pool in the world, for which the feed
Arla’s Board of Directors on the back
is by default GM free. Our Swedish
of recent developments in Germany,
farmers have always used GM free
where retailers are increasingly
feed. This means that around 20
demanding dairy products from
per cent of Arla’s milk pool already
cows which have been fed GM free
meets this market demand. There is
feed and are willing to pay a price
commercial potential in this that we
premium. The trend is likely to spread
can capture and build on immediately