Food & Drink Process & Packaging Issue 8 2016 - Page 4

ARLA INCENTIVISES MORE GM FREE FEED Farmer-owned Arla has taken the decision to start to incentivise more farmers to convert to GM free feed. The market is increasingly willing to pay a price premium and Arla is in a favourable position to capture this new opportunity. WRITTEN BY Arla Foods PHOTOGRAPHY BY Arla Foods 4 FDPP - www.fdpp.co.uk Farmer-owned Arla has taken the to other markets and Arla wants to decision to start to incentivise more capture this opportunity immediately farmers to convert to GM free feed. to add value to its farmers’ milk. The market is increasingly willing to According Chairman Åke Hantoft, Arla pay a price premium and Arla is in a is well-prepared to meet the growing favourable position to capture this demand from the trans-European new opportunity. retailers for GM free feed. The decision to incentivise the use “We own the biggest organic milk of GM free feed has been made by pool in the world, for which the feed Arla’s Board of Directors on the back is by default GM free. Our Swedish of recent developments in Germany, farmers have always used GM free where retailers are increasingly feed. This means that around 20 demanding dairy products from per cent of Arla’s milk pool already cows which have been fed GM free meets this market demand. There is feed and are willing to pay a price commercial potential in this that we premium. The trend is likely to spread can capture and build on immediately