Seoul Dairy Cooperative Premieres
Sig’s Microwavable Heat&Go Carton
South Korea’s Seoul Dairy Cooperative Consumers in Asia prefer hot drinks when high protein content with chickpeas,
(SDC) is launching ‘Achimae’ Soymilk it is cold outside, especially when they are soymilk, cabbage, tomato, broccoli, carrot,
(meaning Morning Soymilk), a out and about. While many such drinks apple and banana, blended together
nutritionally-rich, morning soy milk drink are bought from cafés and convenience in a convenient 200ml combiblocMini
with chickpea protein, designed to be stores, this packaging innovation opens microwaveable pack.
served as a warm, on-the-go breakfast. up a new channel for hot vending and This is the first product to appear on using microwave ovens in the workplace. store shelves in SIG’s innovative Heat&Go The alternative is to first pour a packaged packaging, with world leading technology product into a microwaveable or heatable of microwaveable aseptic carton pack. beaker or flask, but that requires pre-
Health is the new wealth and the beverage
industry is changing, with consumers
planning while being cumbersome and
inconvenient especially on-the-go.
looking for nutritious and healthy The morning chickpea drink, containing
beverages that can easily be reheated for a blend of soy milk, fruit and vegetables,
consumption on-the-go. The growth in is currently sold online through home
vending walls and the use of microwaves shopping channels and is now expanding
in home and office indicate the potential of into grocery and convenience stores. It
this rapidly evolving market. has already received considerable acclaim
for its high nutritional content. It delivers
6 FDPP - www.fdpp.co.uk
Young Lee, Head of beverage marketing
team at Seoul Dairy Cooperative, said:
“Consumers today are looking for
on-the-go convenience. The Heat&Go
pack from SIG opens up new avenues
of innovation and helps us market
premium nutritional beverages such
as our Morning Chickpea drink for new
occasions and through new channels.”
The carton can be heated up to 60°C
although most drinks taste best at around
50°C.