Food & Drink Process & Packaging Issue 17 2018 - Page 48

Natural astaxanthin: unsurpassed antioxidant power Vitafoods Europe 2018, booth I44: With a special focus on sports nutrition, AstaReal presents its range of natural astaxanthin products Nacka (Sweden), March 2018 – AstaReal, the global pioneer and most studied brand of natural astaxanthin, will be showcasing their superior range of bulk natural astaxanthin products in addition to several finished formulations at Vitafoods 2018. Soft gums and effervescent products using AstaReal® natural astaxanthin, show the possibilities of AstaReal to address a variety of dosage forms and astaxanthin’s ability to work in various formulas. Natural astaxanthin is one of the most powerful antioxidants with scientifically backed health benefits for muscles, skin, heart, brain, eyes, digestion and the immune system. On Tuesday 15 May at 12:20, the company’s global ambassador, Dr Mark Miller, will discuss the latest research findings in his lecture on “Astaxanthin – The Ultimate Mitochondrial Nutrient for Performance & Recovery” at the Sports Nutrition Zone Theatre. Natural astaxanthin from the microalga Haematococcus pluvialis is a powerful antioxidant and anti-inflammatory agent. Its unique structure allows it to quench free radicals in the inner and outer layer of the cell membrane unlike other antioxidants, thus protecting lipids, proteins, DNA and mitochondria from oxidative stress. In this way, astaxanthin can boost muscle endurance and recovery, enhance fat metabolism and reduce muscle damage as well as inflammation. Studies have shown that it is also able to lower lactic acid build 48 FDPP - www.fdpp.co.uk up and decrease fatigue. This makes it natural astaxanthin and explore its unique a valuable ingredient for supplements actions which reveal why it is becoming targeting the sports nutrition market. the premier ingredient for performance Andie Long, Marketing & Sales Manager and recovery.“ at AstaReal AB, says: “As a global AstaReal, the official natural astaxanthin leader in the market, we recognize our sponsor for Vitafoods, can be found at responsibility to educate people about the booth I44 and in the fair’s Sports Nutrition benefits of natural astaxanthin for human Zone – an interactive demonstration area health. dedicated to the rapidly growing sports We are delighted that Dr Mark Miller, who nutrition industry. has made significant contributions as Here, visitors will be able to try AstaReal´s researcher, entrepreneur and marketer in innovative effervescent containing natural the fields of health and medicine, will join astaxanthin at the sampling bar. us at Vitafoods. His presentation will delve into the latest science and market opportunities for For further information, please visit: www.astareal.se