Food & Drink Process & Packaging Issue 13 2017 - Page 28

Vegetarian Society launches new vegan trademark as appetite for animal-free continues to grow The Vegetarian Society today promoted by the Vegetarian Society, “Our existing Vegetarian Society announces its new vegan trademark, being given access to event sampling Approved trademark can be found on a major development in the opportunities and featuring in the more than 15,000 products and we’re organisation’s offering to support organisation’s communications and confident that our new vegan trademark both vegetarians and vegans. The across social media channels. will experience the same success.” The decision to introduce the Lee Rockingham, Managing Director trademark comes as increasing at VBites comments: “We are excited numbers of consumers across the UK to be one of the first brands to carry The new trademark, that will choose to opt for an entirely animal- the new Vegetarian Society Approved complement the existing Vegetarian free lifestyle, with the number of vegan trademark following on from the Society Approved trademark, will Google searches for ‘Vegan foods’ great success of carrying the Vegetarian offer assurance to consumers that quadrupling in the last four years. Society Approved trademark.” news follows continued interest in entirely animal-free products among consumers. stringent checks have been made to ensure a product’s vegan credentials. The trademark will be available for on-pack and in out-of-home The new Vegetarian Society Approved Vanessa Brown, Head of Business and Catering Services at the Vegetarian establishments for products that are Society, comments: free from: “The number of vegan consumers • animal-derived ingredients, across the country is continuing to rise • cross-contamination during production, • GMOs, • animal testing either directly or via commissioned processes. The Vegetarian Society Approved vegan trademark will have the unique advantage of being independently checked, rather than being licensed on a self-certificated basis. Accredited products will also be actively 28 FDPP - and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty. We have experi ɕͥȁ)ٕɅɬɽȁѽ́Ѽ)ɔѡхЁɽѡɽݐ)ɽՑ䁑ѡȁٕ)ɕѥ̸)ٕɅɬݥم)ɽ5ɍѠܸ )ݥ͡ѼЁɔЁٕ)ȁٕхɥɕхѥ͡ձ)хЁ =ɱͭ!ѽ(ĀԀ́ȁ )ٕͽɜ