Food & Drink Process & Packaging Issue 11 2016 - Page 48

Nestlé’s young farmers visit retailers to get commercial insight WRITTEN BY Power Control PHOTOGRAPHY BY Power Control Six young First Milk farmers who supply to Nestlé’s factories in Dalston, Cumbria and Girvan, Scotland have recently visited the company’s York site and local retail stores to learn what it takes to get a product from the factory to the supermarket shelf. In the third event of the Next Generation Dairy Leaders Programme, the farmers toured the factory and Nestlé’s Product Technology Centre to learn about the company’s innovations and how their milk is used in the production of Nestlé confectionery products, such as KITKAT and AERO. They also paid a visit to local Asda and Tesco stores to learn how Nestlé respond to their consumers’ needs and how field salesmen work with retailers to improve the availability and visibility of the products. The farmers also had the opportunity to hear from external speakers about global trends in the food and drink industry and what makes a powerful brand. Paul Barrow, a 26 year old farmer from Cumbria said of the event: “The third event on the programme proved really beneficial in gaining a better understanding of the supply 48 FDPP - www.fdpp.co.uk chain. I was shocked at the amount scheme for young farmers that aims of work which Nestlé do with their to identify, nurture and develop the customers and I will never look at a next generation of dairy leaders. supermarket shelf in the same way again! It was also a real insight to hear from speakers about the work that goes into making and developing a The programme forms part of Nestlé’s long-term partnership with First Milk to improve the sustainability of their brand.” farms and develop a more sustainable Kevin Lawrie, a 25 year old farmer reduced environmental impact. from Ayrshire, Scotland added: and efficient supply chain with a The Nestlé First Milk Partnership “The third event was very interesting comprises 106 farmers in Cumbria, and informative. It's great from a Ayrshire and Wigtownshire providing farmer's view to see that Nestlé cares high quality fresh milk used in the about the company as much as we manufacture of brands, such as care about our farms. Everyone from KITKAT and NESCAFÉ Café Menu. the factory workers to the sales team and the field officers all care about their brands and this is great to see and leaves us feeling confident for the future.” Nestlé and First Milk launched the Next Generation Dairy Leaders Programme in February 2016, a Nestle 140 million litres of milk goes into producing Nestlé UK confectionery and NESCAFÉ products every year. This constitutes 1% of the UK’s total milk volume and 8% of Scotland’s. www.nestle.co.uk