Nestlé’s young farmers visit
retailers to get commercial
insight
WRITTEN BY Power Control
PHOTOGRAPHY BY Power Control
Six young First Milk farmers who
supply to Nestlé’s factories in Dalston,
Cumbria and Girvan, Scotland have
recently visited the company’s York
site and local retail stores to learn
what it takes to get a product from
the factory to the supermarket shelf.
In the third event of the Next
Generation Dairy Leaders Programme,
the farmers toured the factory
and Nestlé’s Product Technology
Centre to learn about the company’s
innovations and how their milk is
used in the production of Nestlé
confectionery products, such as
KITKAT and AERO.
They also paid a visit to local Asda
and Tesco stores to learn how Nestlé
respond to their consumers’ needs
and how field salesmen work with
retailers to improve the availability
and visibility of the products. The
farmers also had the opportunity to
hear from external speakers about
global trends in the food and drink
industry and what makes a powerful
brand.
Paul Barrow, a 26 year old farmer
from Cumbria said of the event:
“The third event on the programme
proved really beneficial in gaining a
better understanding of the supply
48 FDPP - www.fdpp.co.uk
chain. I was shocked at the amount
scheme for young farmers that aims
of work which Nestlé do with their
to identify, nurture and develop the
customers and I will never look at a
next generation of dairy leaders.
supermarket shelf in the same way
again! It was also a real insight to hear
from speakers about the work that
goes into making and developing a
The programme forms part of Nestlé’s
long-term partnership with First Milk
to improve the sustainability of their
brand.”
farms and develop a more sustainable
Kevin Lawrie, a 25 year old farmer
reduced environmental impact.
from Ayrshire, Scotland added:
and efficient supply chain with a
The Nestlé First Milk Partnership
“The third event was very interesting
comprises 106 farmers in Cumbria,
and informative. It's great from a
Ayrshire and Wigtownshire providing
farmer's view to see that Nestlé cares
high quality fresh milk used in the
about the company as much as we
manufacture of brands, such as
care about our farms. Everyone from
KITKAT and NESCAFÉ Café Menu.
the factory workers to the sales team
and the field officers all care about
their brands and this is great to see
and leaves us feeling confident for the
future.”
Nestlé and First Milk launched the
Next Generation Dairy Leaders
Programme in February 2016, a
Nestle
140 million litres of milk goes into producing
Nestlé UK confectionery and NESCAFÉ
products every year. This constitutes 1%
of the UK’s total milk volume and 8% of
Scotland’s.
www.nestle.co.uk