Food & Drink Process & Packaging Issue 11 2016 - Page 42

Pork Farms Collaborates with Parkside to Launch New Walls Snack Pack Pork Farms, part of Addo Foods Group, has debuted an innovative snack pack for its Walls sausage rolls range after collaborating with speciality packaging manufacturer, Parkside. The multi cavity pack taps into the on-the-go snacking market, offering the option to snap off one of five individually wrapped trays as required, whilst keeping the remaining sausage rolls sealed for later. The innovative pack design, described as ‘perfect for lunch boxes’, gives the consumer the ability to exercise portion control, which keeps the PP tray contents fresher for longer and ultimately results in less food waste. The cardboard outer, designed to show the tray contents, provides maximum shelf-appeal to retailers. Parkside’s unique printed lidded film was key to the design of the first-tomarket pack. The film, which features an integral waved perforation pattern created by the company’s specialist multi-directional laser technology, ensures a consistent and clean snap when breaking away the trays. The PET heat-seal lidding film can be applied to all tray materials giving the option to utilise the packaging technology on further products in the Walls range. In the case of the Walls 42 FDPP - snack pack it met consumer demand new to this market sector. The actual for a tear off lunchbox pack, which functionality of the packs when used was identified in market research is superb and very satisfying when conducted by Addo Foods Group. snapped. In terms of convenience and Pete Ford, new business manager at Parkside, said: “Pork Farms functionality, it achieves all that we set out to do.” were supportive of the innovation Parkside’s collaboration with Pork process for fulfilling this challenging Farms on the development of the snap-pack brief. The benefits of the Walls snack pack was the result of a resulting pack will be seen throughout recommendation from leading tray the supply chain; it sets Walls apart as sealing machinery manufacturer, an innovator, has great shelf appeal Packaging Automation. The three for the retailer and offers many USPs parties successfully worked together to the consumer in terms of portion to develop the innovative concept in control and food waste reduction.” answer to the need for an individual “The easy-snap process, made possible by the integral perforation in the heat-sealed lidding, is completely snack pack for the on-the-go food market.