Pork Farms Collaborates with
Parkside to Launch New Walls
Snack Pack
Pork Farms, part of Addo Foods
Group, has debuted an innovative
snack pack for its Walls sausage
rolls range after collaborating with
speciality packaging manufacturer,
Parkside.
The multi cavity pack taps into the
on-the-go snacking market, offering
the option to snap off one of five
individually wrapped trays as required,
whilst keeping the remaining sausage
rolls sealed for later.
The innovative pack design, described
as ‘perfect for lunch boxes’, gives
the consumer the ability to exercise
portion control, which keeps the PP
tray contents fresher for longer and
ultimately results in less food waste.
The cardboard outer, designed to
show the tray contents, provides
maximum shelf-appeal to retailers.
Parkside’s unique printed lidded film
was key to the design of the first-tomarket pack. The film, which features
an integral waved perforation pattern
created by the company’s specialist
multi-directional laser technology,
ensures a consistent and clean snap
when breaking away the trays.
The PET heat-seal lidding film can
be applied to all tray materials giving
the option to utilise the packaging
technology on further products in the
Walls range. In the case of the Walls
42 FDPP - www.fdpp.co.uk
snack pack it met consumer demand
new to this market sector. The actual
for a tear off lunchbox pack, which
functionality of the packs when used
was identified in market research
is superb and very satisfying when
conducted by Addo Foods Group.
snapped. In terms of convenience and
Pete Ford, new business manager
at Parkside, said: “Pork Farms
functionality, it achieves all that we
set out to do.”
were supportive of the innovation
Parkside’s collaboration with Pork
process for fulfilling this challenging
Farms on the development of the
snap-pack brief. The benefits of the
Walls snack pack was the result of a
resulting pack will be seen throughout
recommendation from leading tray
the supply chain; it sets Walls apart as
sealing machinery manufacturer,
an innovator, has great shelf appeal
Packaging Automation. The three
for the retailer and offers many USPs
parties successfully worked together
to the consumer in terms of portion
to develop the innovative concept in
control and food waste reduction.”
answer to the need for an individual
“The easy-snap process, made
possible by the integral perforation in
the heat-sealed lidding, is completely
snack pack for the on-the-go food
market.
www.parksideflex.com