Sweet treat for
The Amazing Chocolate
Workshop
With forty years’ combined experience
in food production and a love of
chocolate, Edward Starr and Damien
Toms spotted a gap in the market
and founded The Amazing Chocolate
Workshop in 2014.
The duo create bespoke, high-end
chocolate products that resemble
everyday objects, from light bulbs and
spanners to coffee pots and bottle
openers.
Packaging is crucial for the business
as each gift is bespoke, with
customers able to choose from a
variety of objects in a ‘pic n mix’ style
approach. In addition, the product
size and shape boxes that all match
proactively go out to them with
our brand identity. We had some quite
new innovations that will help them
specific requirements for DS Smith,
overcome potential problems and
but they rose to the challenge and
seize opportunities. In this case, the
developed a final product that we are
challenge was to develop a box that
extremely happy with.”
was an eye-catching design, but that
also had the ability to protect a very
packaging needs to stand out to
DS Smith’s expert packaging team
customers, providing the wow factor
worked with The Amazing Chocolate
and working as a gift box but also
Workshop to develop a packaging
“We’re really pleased with the final
providing adequate protection.
solution that incorporated a very wide
result and look forward to working
window, whilst ensuring that the rest
collaboratively with the business in
of the box was made out of strong,
the future.”
Edward Starr, joint founder and owner
of The Amazing Chocolate Workshop,
said: “When we were in the early
durable, food safe material.
stages of developing the business, we
Mick Thornton, Sales &
knew packaging would be one of the
Marketing Director of DS
most important considerations.
Smith’s UK Packaging Division,
Not only because the chocolate is so
fragile but because it was vital that
said: “This was a really exciting
project to work on.
our customers could view the product
The Amazing Chocolate Workshop’s
through the packaging.”
products are so creative that it
“With our online shop function
launching imminently, I can’t
emphasise enough how important the
packaging is to this. It’s essential to
our business that we have a variety of
30 FDPP - www.fdpp.co.uk
fragile product.”
afforded us the opportunity to get
DS Smith
DS Smith’s UK packaging division has
partnered with The Amazing Chocolate
imaginative and develop packaging
Workshop, to support the business’ vision to
that was equally impressive. “ Mick
take the boundaries of chocolate to a whole
continued: “We don't just respond
to our customers' challenges, we
new level.
www.dssmith.com