Food & Drink Process & Packaging Issue 11 2016 - Page 30

Sweet treat for The Amazing Chocolate Workshop With forty years’ combined experience in food production and a love of chocolate, Edward Starr and Damien Toms spotted a gap in the market and founded The Amazing Chocolate Workshop in 2014. The duo create bespoke, high-end chocolate products that resemble everyday objects, from light bulbs and spanners to coffee pots and bottle openers. Packaging is crucial for the business as each gift is bespoke, with customers able to choose from a variety of objects in a ‘pic n mix’ style approach. In addition, the product size and shape boxes that all match proactively go out to them with our brand identity. We had some quite new innovations that will help them specific requirements for DS Smith, overcome potential problems and but they rose to the challenge and seize opportunities. In this case, the developed a final product that we are challenge was to develop a box that extremely happy with.” was an eye-catching design, but that also had the ability to protect a very packaging needs to stand out to DS Smith’s expert packaging team customers, providing the wow factor worked with The Amazing Chocolate and working as a gift box but also Workshop to develop a packaging “We’re really pleased with the final providing adequate protection. solution that incorporated a very wide result and look forward to working window, whilst ensuring that the rest collaboratively with the business in of the box was made out of strong, the future.” Edward Starr, joint founder and owner of The Amazing Chocolate Workshop, said: “When we were in the early durable, food safe material. stages of developing the business, we Mick Thornton, Sales & knew packaging would be one of the Marketing Director of DS most important considerations. Smith’s UK Packaging Division, Not only because the chocolate is so fragile but because it was vital that said: “This was a really exciting project to work on. our customers could view the product The Amazing Chocolate Workshop’s through the packaging.” products are so creative that it “With our online shop function launching imminently, I can’t emphasise enough how important the packaging is to this. It’s essential to our business that we have a variety of 30 FDPP - fragile product.” afforded us the opportunity to get DS Smith DS Smith’s UK packaging division has partnered with The Amazing Chocolate imaginative and develop packaging Workshop, to support the business’ vision to that was equally impressive. “ Mick take the boundaries of chocolate to a whole continued: “We don't just respond to our customers' challenges, we new level.