Food & Drink Process & Packaging Issue 10 2016 - Page 58

Innovative Labelling Solution Wins Advanced Dynamics Greeting Card Contract abelling badged, wrapped greeting BasicFeeder with extended outfeed is the UK distributor for renowned cards can be particularly challenging, and ingeniously-placed transport global machine manufacturers such which is why Gemma International, belts that dispensed the cards onto as Pack Leader, Köra-Packmat and the UK’s leading supplier of greeting the transport conveyor of Pack Leader Eurokett, as well as supplying cutting cards, gift packaging and party ELF-20 desk-top labellers. edge sheet counters made by B.Matic. Guides and sensor location were The company is on a mission to altered for the flat products and provide customers with invaluable the feeder and labeller were then automatic solutions to improve their mounted onto an aluminium frame production efficiency, quality and with sliders that allowed exact costs. As well as greeting cards and positioning of the feeder relative to gift wrap, its specialist wrapping, the labelling conveyor, both sideways labelling and feeding solutions are to help products get to market quickly. and lengthways. In fact the system also in industries such as food, was so successful Gemma then drinks, pharmaceuticals, cosmetics, Gemma chose to replace repetitive approached Advanced Dynamics with toiletries, printing and other related manual price point labelling of a second order to additionally label sectors. Exceptionally accurate and wrapped greeting cards, including Hanger Packs of gift wrap and tags as robust, fully-automated systems from products with badges attached to well as cards. Gemma’s DC & Logistics Advanced Dynamics are suitable for them, at its Andover facility with an Manager, Adrian Stait, said: “After a variety of goods and can accurately automated process which would save seeing a demonstration of the ELF label the full range of package time, reduce costs and significantly equipment at Advanced Dynamics’ configurations to suit individual boost output, particularly at peak facility I was confident that it met our budgets, operating conditions and periods such as Christmas. The needs. product characteristics. ranges, turned to Advanced Dynamics Ltd for a cost-effective automated labelling system. Advanced Dynamics is a specialist in automated labelling processes that can save companies money by ensuring labels are applied accurately, so as not to compromise the presentation quality, and at speed challenge for Advanced Dynamics was to design a bespoke labelling system for Gemma that was versatile enough to label both badged and flat cards. After trialling sample cards supplied by Gemma, Advanced Dynamics built an innovative labelling system from equipment that exactly matched the customer’s requirements. It could cope with all card sizes, badged and The machines have allowed us to bring all of our labelling ‘in-house’ and therefore make significant cost savings. I would recommend Advanced Dynamics to anyone looking to automate the application of labels.” With a combined experience of over 120 years in the labelling and packaging field, Advanced Dynamics flat, as well as applying all the various Our company, Advanced Dynamics Ltd, label types and positions required on the cards. To meet the specification Advanced Dynamics incorporated a specially-adapted Köra-Packmat 58 FDPP - www.fdpp.co.uk Advanced Dynamics Ltd was established in 2005 following the NOTE WRITTEN BY Advanced Dynamics Ltd PHOTOGRAPHY BY Advanced Dynamics Ltd merger of WLT Ltd and Crusader Europe Ltd. www.advanceddynamics.co.uk