Innovative Labelling Solution
Wins Advanced Dynamics
Greeting Card Contract
abelling badged, wrapped greeting
BasicFeeder with extended outfeed
is the UK distributor for renowned
cards can be particularly challenging,
and ingeniously-placed transport
global machine manufacturers such
which is why Gemma International,
belts that dispensed the cards onto
as Pack Leader, Köra-Packmat and
the UK’s leading supplier of greeting
the transport conveyor of Pack Leader
Eurokett, as well as supplying cutting
cards, gift packaging and party
ELF-20 desk-top labellers.
edge sheet counters made by B.Matic.
Guides and sensor location were
The company is on a mission to
altered for the flat products and
provide customers with invaluable
the feeder and labeller were then
automatic solutions to improve their
mounted onto an aluminium frame
production efficiency, quality and
with sliders that allowed exact
costs. As well as greeting cards and
positioning of the feeder relative to
gift wrap, its specialist wrapping,
the labelling conveyor, both sideways
labelling and feeding solutions are
to help products get to market quickly.
and lengthways. In fact the system
also in industries such as food,
was so successful Gemma then
drinks, pharmaceuticals, cosmetics,
Gemma chose to replace repetitive
approached Advanced Dynamics with
toiletries, printing and other related
manual price point labelling of
a second order to additionally label
sectors. Exceptionally accurate and
wrapped greeting cards, including
Hanger Packs of gift wrap and tags as
robust, fully-automated systems from
products with badges attached to
well as cards. Gemma’s DC & Logistics
Advanced Dynamics are suitable for
them, at its Andover facility with an
Manager, Adrian Stait, said: “After
a variety of goods and can accurately
automated process which would save
seeing a demonstration of the ELF
label the full range of package
time, reduce costs and significantly
equipment at Advanced Dynamics’
configurations to suit individual
boost output, particularly at peak
facility I was confident that it met our
budgets, operating conditions and
periods such as Christmas. The
needs.
product characteristics.
ranges, turned to Advanced Dynamics
Ltd for a cost-effective automated
labelling system. Advanced Dynamics
is a specialist in automated labelling
processes that can save companies
money by ensuring labels are applied
accurately, so as not to compromise
the presentation quality, and at speed
challenge for Advanced Dynamics was
to design a bespoke labelling system
for Gemma that was versatile enough
to label both badged and flat cards.
After trialling sample cards supplied
by Gemma, Advanced Dynamics built
an innovative labelling system from
equipment that exactly matched the
customer’s requirements. It could
cope with all card sizes, badged and
The machines have allowed us to
bring all of our labelling ‘in-house’
and therefore make significant
cost savings. I would recommend
Advanced Dynamics to anyone looking
to automate the application of labels.”
With a combined experience of over
120 years in the labelling and
packaging field, Advanced Dynamics
flat, as well as applying all the various
Our company, Advanced Dynamics Ltd,
label types and positions required on
the cards. To meet the specification
Advanced Dynamics incorporated
a specially-adapted Köra-Packmat
58 FDPP - www.fdpp.co.uk
Advanced Dynamics Ltd
was established in 2005 following the
NOTE WRITTEN BY Advanced Dynamics Ltd
PHOTOGRAPHY BY Advanced Dynamics Ltd
merger of WLT Ltd and Crusader Europe
Ltd.
www.advanceddynamics.co.uk