FOCUS Student Magazine Focus April 2013 - Page 25

23 12. What did you learn from writing this book? Has it awaken something in you? ‘I had a great deal of freedom doing this and the marketing department has told me to do whatever I wanted to, and I was positively surprised by this because you very often see the marketing departments as being scared when approaches like this begin with an outsider; all of the sudden, they want to protect their logo. And I have actually torn it apart and done a lot of stuff with it, in order to create something like an art book. But I don’t know exactly what I’ve learned…. I think that it is important to learn all your life. If you stop learning or if you are to say that you are a Buddha, then I think your life has no meaning anymore.’ 13. Is there a message in your book that you want readers to grasp? ‘I think one of the main messages is that it’s very important for both the elite and average person in athletics and sports to talk to each other and to work together. This club has a very big focus on co-operation, and has always been involved in helping smaller clubs and their trainers to stay unite, as oppose to other higher organizations, like DIF and DGI. I am one to think that these two (the elite and the amateurs) can learn a lot from each other. That and actual ways of how it can be achieved, is what I strongly wanted to point out in this brand book.’ Writer: Valeria Solonari