Nanette Lepore
Red Carter
Suboo
ny
Beach Bun
Since then, Mercedes-Benz Fashion Week Swim has attracted visitors from around the world, and has generated
millions of dollars for the local economy; while offering the world’s top Swim brands an unsurpassed platform to
debut their collections to an audience of media, buyers and global consumers.
“Ten years ago, we set out to create an event that would help boost tourism in July and would complement the
designers’ business objectives at the trade shows. Together with our partners, we came up with Mercedes-Benz
Fashion Week Swim which gives designers the ability to tell their brand story on the runway, while helping boost
their sales on the tradeshow floor and solidifies Miami as a stylish summer destination ,” says Jarrad Clark, VP and
Global Creative Director, IMG Fashion Events and Properties. “Mercedes-Benz Fashion Week Swim is now the largest swimwear event in the world with designers from across the globe choosing the Miami runways as the place to
debut their Swim collections, and we look forward to this year’s event being a celebration of everyone’s success.”
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20 FOCUS of SWFL 2014