Focus Magazine of SWFL Cheers To Your Style | Page 126

Mercedes-Benz
Fashion Week
2015
By Samantha Ramos

Summer may have come and
gone, but the fashion industry
kicked into high gear as the
newest Collections made their
debut at Lincoln Center with the
start of Mercedes-Benz Fashion
Week, with a line-up of over 100
designers showing their collections. Among the world's most
renowned designers, MercedesBenz is showing an icon of its
own - the all-new 2015 C-Class.
A benchmark of automotive generations, the C-Class possesses a
rare combination of style, luxury
and engineering which sets new
standards for others to follow.
Mercedes-Benz Fashion Week
as always draws the attention
of thousands of fashion fans to
New York City. The designer’s
signature use of color, custom
prints, and unique fashion style,
brings the authenticity of cultural elements to the modern
women around the world with
sophistication, elegance and seductive glamour.
The S & C-Class is the main attraction within The House of
Mercedes-Benz fashion boutique
in the main lobby of Lincoln Center. Here, the worlds of fashion
and automotive design merge as
the vehicle's attributes come to
life in a unique retail environment providing guests with a
complete sensory experience.
The House of Mercedes-Benz
depicts the amazing characteristics of the all-new S-Class in a
unique way which appeals to a
fashion-minded audience."

From what's new and chic, it’s all about special pieces inspired
by creativity that goes from runway-to-reality. From the perfect
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hairstyle, accessories and footwear are essential to complete
a look and no one knows better
than the top models and stylists
of Fashion Week. This season
brings the authenticity of cultural elements to the modern
women around the world with
sophistication, elegance and seductive glamour.
"We are excited to once again
highlight the creativity and innovation of Australia's most promising talent at New York Fashion
Week, which brings together the
very best in our business from
around the world," says Fashion Palette founder, Sonya Mefaddi. This year, Fashion Palette
will partner with Space 530 – a
premiere, full-service work environment and showroom concept
that is equally devoted to nurturing budding brands. Space 530
will host Fashion Palette's temporary pop-up showroom from
September 8th – 15th for press
and buyer appointments.
"As always, Fashion Palette is focused on continuing to raise the
international visibility of Australian talent to worldwide buyers,
media and stylists", notes Mefaddi and will continue to do so
by introducing yet another series
of notable designers this season.

“Mercedes-Benz Fashion Week
truly embodies the global scale
of the fashion industry and highlights the limitless boundaries
Photography by
of design. A leader in the global
Michael Buckner & Frazer Harrison
fashion event circuit; MercedesBenz Fashion Week in New York has the highest number of international designers who choose to make this Event the home
for their Collection debuts,” says Christina Neault, Executive Procontinued on page 128...