Corridor briefs
Orlando Leaders Out to Tell the
Other Half of the Region’s Story
Most people would agree that Orlando is
known around the world for its tourism and
hospitality prowess. Orlando is lesser known
as a world-class business location. Or as Rick
Weddle, president and CEO of the Orlando
Economic Development Commission (EDC)
likes to say, “Orlando is well known but poorly
understood.”
don’t know all there is to know about the economic assets or initiatives in
But now, Orlando leaders are out to tell
Orlando.”
the other half of Orlando’s story with a new
branding campaign, “Orlando: You don’t know
Now, along with community leaders and volunteers, the Orlando EDC is rolling
the half of it.”
out the branding campaign to key targets. The campaign highlights the robust
business community driven by thriving targeted industries including Advanced
Weddle stated, “Our perception research
Technologies; Aviation, Aerospace and Defense; Business Services; Film and
revealed that Orlando is only seriously
Digital Media; and, Life Sciences and Health Care.
considered as a business location only one-third
of the time because the key decision-makers
Visit orlandoedc.com/branding.
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florida.HIGH.TECH 2015