Floors Magazine Floors Magazine June / July 2014 | Page 63
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Avenue is now set to provide homes in Ireland with the
style, value and great performance of its cushion flooring
collections.
With a dedicated website for Ireland, homeowners across
the country can explore the collections of on-trend cushion
flooring that add comfort to the home, browse the gallery of
inspiring lifestyle images and download maintenance and
installation guidelines.
To support retailers keen to become aligned with the powerful Avenue brand, the manufacturer will also be undertaking a consumer PR campaign, highlighting the floors
available through the Ultimate Timber, Classic Limestone
and Titanium XT collections.
“Avenue is well-established in mainland UK and Northern
Ireland and with a new partnership that aids distribution into
Southern Ireland, we are delighted to be able to bring our
Avenue brand to retailers here too,” says Francis Debrabandere, commercial director, IVC Group. “We’ve streamlined
our collections to ensure that we can provide high levels
of support to our new Irish retailers and the PR campaign
in major home interest publications for Ireland will help to
ensure that they get off to the best start possible.”
The Ultimate Timber collection is one of Avenue’s most
popular ranges, offering a range of attractive wood decors
designed to be in-line with the latest trends for wood looks,
including herringbone and grey looks. The Ultimate Timber
collection comes with a 15-year warranty and Superguard
PU lacquer for extra scuff, dirt and stain resistance.
Classic Limestone brings beautiful natural stone designs
with a 10-year warranty and 19dB of sound reduction and
comes in two, three and four-metre widths. Titanium XT
is designed to provide the ultimate in performance and is
suitable for general commercial use, making it ideal for retailers involved in soft contract specifications. In a range of
mineral, tile and wood decors, the collection comes in two,
three and four-metre widths.
For further information contact Avenue Floors on 0800
032 3970 or visit www.avenuefloors.ie
For more information
T: 0800 032 3970
www.avenuefloors.ie
Floors Magazine
63
June/July 2014