Floors Magazine Floors Magazine June / July 2014 - Page 63

featured share your products email: claire@floorinsite.com Avenue is now set to provide homes in Ireland with the style, value and great performance of its cushion flooring collections. With a dedicated website for Ireland, homeowners across the country can explore the collections of on-trend cushion flooring that add comfort to the home, browse the gallery of inspiring lifestyle images and download maintenance and installation guidelines. To support retailers keen to become aligned with the powerful Avenue brand, the manufacturer will also be undertaking a consumer PR campaign, highlighting the floors available through the Ultimate Timber, Classic Limestone and Titanium XT collections. “Avenue is well-established in mainland UK and Northern Ireland and with a new partnership that aids distribution into Southern Ireland, we are delighted to be able to bring our Avenue brand to retailers here too,” says Francis Debrabandere, commercial director, IVC Group. “We’ve streamlined our collections to ensure that we can provide high levels of support to our new Irish retailers and the PR campaign in major home interest publications for Ireland will help to ensure that they get off to the best start possible.” The Ultimate Timber collection is one of Avenue’s most popular ranges, offering a range of attractive wood decors designed to be in-line with the latest trends for wood looks, including herringbone and grey looks. The Ultimate Timber collection comes with a 15-year warranty and Superguard PU lacquer for extra scuff, dirt and stain resistance. Classic Limestone brings beautiful natural stone designs with a 10-year warranty and 19dB of sound reduction and comes in two, three and four-metre widths. Titanium XT is designed to provide the ultimate in performance and is suitable for general commercial use, making it ideal for retailers involved in soft contract specifications. In a range of mineral, tile and wood decors, the collection comes in two, three and four-metre widths. For further information contact Avenue Floors on 0800 032 3970 or visit www.avenuefloors.ie For more information T: 0800 032 3970 www.avenuefloors.ie Floors Magazine 63 June/July 2014