Floors Magazine Floors Magazine June / July 2014 - Page 20

show news share your news email: claire@floorinsite.com Crown Floors moves another step closer to the throne at the Buying Groups National Flooring Show Crown Floors has furthered its penetration of the UK carpet retail sector by exhibiting at the Buying Groups National Flooring Show for the first time. Showcasing three new product introductions for 2014, as well as new lecterns and the stunning wall display, Crown Floors demonstrated how its strong image, striking carpet colour combinations and excellent value make it a standout brand in-store. “Being invited to the Buying Groups National Flooring Show is testament to our positioning as a growing force within residential carpet in the UK,” explains sales co-ordinator James Caldwell. “Crown Floors is backed by Europe’s biggest carpet manufacturer and this gives us exceptional ability in terms of product development and engineering excellent value into our ranges. A large number of independent retailers have seen our brand become well established and we are now looking forward to working with the major buying groups too, bring product to market with their support and branding.” Crown Floors also brought visiting retailers up-to-date with its recently launched consumer PR campaign that promises to generate additional footfall to stores across the UK, helping the brand to support its growing network of retailers, including those taking advantage of being part of a buying group. The new Crown Floors lectern is available for three of the brand’s most desirable collections, as well as the three brand new 2014 ranges of Parkland, Wilton House and Sheringham. For further information call 0800 0773301 or visit www.crownfloors. co.uk Lano lights up the Buying Groups National Flooring Show With carpets to cater for every household, Lano presented visiting retailers to the Buying Groups National Flooring Show with an exceptional array of choice. From the more sustainable Mohawk SmartStrand Revelations range of lifetime stain resistant carpet to the luxury and beauty of Ultimo and the practicality and value of the Easy Care family, Lano’s incredible portfolio saw its stand constantly busy. “Thanks to our depth of product, manufacturing flexibility and exclusivity for Mohawk ranges, we really do offer retailers exceptional choice,” explains Tom Mathys, area sales manager UK & Ireland. “This is highly advantageous as retailers can pick ranges specifically tailored to their needs, from one manufacturer and with all the benefits of efficiency and cost that this brings. From excellent value stain-resistant carpet to the most luxurious and incredibly soft creations, it can all be found at Lano Carpets!” Revealing colour updates to several collections, particular focus was placed upon the manufacturer’s hugely popular Heathertwist collection that has been given a fresh point-of-sale identity and new on-trend shades. In both 40oz Supreme and 50oz Elite qualities, Heathertwist is part of the Easy Care Premium collection that brings the performance of 100% Floors Magazine 20 June/July 2014 Lanoset® two-ply yarn to provide better appearance retention and stain resistance. Bleach cleanable and with a 10-year stain warranty, Heathertwist is available in 14 multitonal natural shades that have been tweaked in line with the latest trends and in both four and five-metre widths. Other highlights included the incredibly soft, stain-resistant and highly durable Fascination collection made of 100% Eccelena yarn, a new collection of traditional and contemporary rugs along with an associated brochure featuring striking lifestyle photography, and a range of artificial grasses perfect for domestic landscaping duties from the Lano Landscaping marque. For further information on all Lano carpet ranges, freephone 00800 5266 5266, e-mail marketing@lano.com or visit www.lano.com