Floors Magazine Floors Magazine June / July 2014 | Page 20
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Crown Floors moves
another step closer to the
throne at the
Buying Groups
National Flooring Show
Crown Floors has furthered its
penetration of the UK carpet retail
sector by exhibiting at the Buying
Groups National Flooring Show for
the first time.
Showcasing three new product
introductions for 2014, as well as
new lecterns and the stunning wall
display, Crown Floors demonstrated
how its strong image, striking carpet
colour combinations and excellent
value make it a standout brand
in-store.
“Being invited to the Buying Groups
National Flooring Show is testament
to our positioning as a growing force
within residential carpet in the UK,”
explains sales co-ordinator James
Caldwell. “Crown Floors is backed by
Europe’s biggest carpet manufacturer
and this gives us exceptional ability
in terms of product development
and engineering excellent value
into our ranges. A large number of
independent retailers have seen
our brand become well established
and we are now looking forward to
working with the major buying groups
too, bring product to market with their
support and branding.”
Crown Floors also brought visiting
retailers up-to-date with its recently
launched consumer PR campaign
that promises to generate additional
footfall to stores across the UK,
helping the brand to support its
growing network of retailers,
including those taking advantage of
being part of a buying group.
The new Crown Floors lectern is
available for three of the brand’s
most desirable collections, as well as
the three brand new 2014 ranges
of Parkland, Wilton House and
Sheringham.
For further information call 0800
0773301 or visit www.crownfloors.
co.uk
Lano lights up the Buying Groups National Flooring Show
With carpets to cater for every
household, Lano presented visiting
retailers to the Buying Groups
National Flooring Show with an
exceptional array of choice.
From the more sustainable Mohawk
SmartStrand Revelations range of
lifetime stain resistant carpet to the
luxury and beauty of Ultimo and the
practicality and value of the Easy Care
family, Lano’s incredible portfolio saw
its stand constantly busy.
“Thanks to our depth of product,
manufacturing flexibility and exclusivity
for Mohawk ranges, we really do
offer retailers exceptional choice,”
explains Tom Mathys, area sales
manager UK & Ireland. “This is highly
advantageous as retailers can pick
ranges specifically tailored to their
needs, from one manufacturer and
with all the benefits of efficiency and
cost that this brings. From excellent
value stain-resistant carpet to the
most luxurious and incredibly soft
creations, it can all be found at Lano
Carpets!”
Revealing colour updates to several
collections, particular focus was
placed upon the manufacturer’s
hugely popular Heathertwist
collection that has been given a
fresh point-of-sale identity and
new on-trend shades. In both 40oz
Supreme and 50oz Elite qualities,
Heathertwist is part of the Easy
Care Premium collection that
brings the performance of 100%
Floors Magazine
20
June/July 2014
Lanoset® two-ply yarn to provide
better appearance retention and
stain resistance. Bleach cleanable
and with a 10-year stain warranty,
Heathertwist is available in 14 multitonal natural shades that have been
tweaked in line with the latest trends
and in both four and five-metre
widths.
Other highlights included the
incredibly soft, stain-resistant and
highly durable Fascination collection
made of 100% Eccelena yarn, a
new collection of traditional and
contemporary rugs along with an
associated brochure featuring striking
lifestyle photography, and a range of
artificial grasses perfect for domestic
landscaping duties from the Lano
Landscaping marque.
For further information on all Lano
carpet ranges, freephone 00800 5266
5266, e-mail [email protected] or
visit www.lano.com