FROM THE CEO
By Nick Orton
highlight future talents from
Britain. The talent coming
through is some of the most
eagerly anticipated ever, so
you can look forward to seeing
future superstars right here.
BACK TO
BRITISH
I
t’s a historic cover, a
historic edition, and I love it…at
last, this great, iconic magazine
is featuring the best from our
own country (along with select
athletes from other parts of the
world). We have such an incredible
back catalogue of home grown
talent that is world class, it’s about
time we celebrated it. It was around
ten years ago when I was sat in a
coffee shop with the great Dorian
Yates, when he said something that
really struck me and set me on a
course to this day. He said he found
it hard to accept that his own
countrymen treated him like a
8
FLEX | FEBRUARY 2018
freakish outcast, rather than a
world-class athlete, who
dominated his era by winning
everything in sight. He said that the
media were only interested in
headlines which portrayed him in a
negative light.
It has been a completely
different approach to sporting
greats here compared to other
parts of the world. For example,
in India, the Bodybuilder is hailed
as the ‘ultimate’ and used by the
media to inspire others. It’s long
overdue here, but at least now
we can celebrate successes
from the past, present and
Britain hosts THE WORLD’S
best fitness event
You are into fitness, but you
haven’t been to BodyPower…
are you crazy?!
Ok, so I may be a little biased, as
BodyPower runs through me like
‘Blackpool’ does in a stick of rock,
but we have the world’s best
fitness event right here in Britain.
If you’ve not been to a BodyPower
Expo, you are seriously missing
out. It’s where the fitness commu-
nity comes together - there’s
competitions, celebrations, we
get motivated and we get inspired!
It’s the ideal forum to pick up
tips on how to do things better
and just generally mingle with
like-minded people. There’s a
massive expo, with special
show-only offers, samples
galore, athletes demonstrating
and educating. Nowhere else in
the world is there such an impres-
sive, well attended and vibrant
event….and it’s on your doorstep
at the NEC! (May 11th – 13th).
When I started BodyPower over
a decade ago, there was nothing
really in terms of expo’s, and the
bodybuilding and fitness events
were pretty shabby. It’s plain to
see how far we have come in
10 years… world-class events,
awesome stage sets, sophisti-
cated exhibitors, huge prizes,
incredible quality athletes…we
really do lead the way when it
comes to fitness events. Other
countries are looking to us to
see where we are going, what
we are planning and what the
future holds.
Britain holds THE best fitness
event, it’s FACT, HA!
For more information:
www.bodypower.com
Connect with me @nickorton22