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In parallel she attended high school, and obtained a high school diploma in literature at 17. She recorded samples thanks to her Dance teachers, Olav Sibi, and Ahmed Meflah who promoted her talent to many record companies in Paris, producing even demonstration clips to argue the many talents of their young find. It was at this moment that the French singer and producer K-Maro discovered her recorded samples, and called a few days later, and fell in love with the beautiful.
Shy'm finally joined him to his Montreal studios for a test that was conclusive. She first recorded a featuring with him, the single that launched K-Maro's second album, History of Luv.
She then returned to record her own album, including the first single with pop sounds, Femme de Couleur (Woman of Color) the success was immediate meets with over 100,000 copies sold.
Her first album My fantasies, released in late October 2006 in France, sold nearly 300,000 copies, including the tubes Femme de Couleur , Victoire, et Oublie moi.
On September 25, 2008, her second studio album, Reflets is released. It was first be called Nulle Part Ailleurs (Nowhere Elsewhere) but Shy'm opted instead for the name Reflects . It sold 100,000 copies, supported by titles like la premiere fois, (The first time) and si tu savais (If you knew) or Step Back. Then followed the albums Prendre l’air (2010) Caméléon (2012) Solitaire (2014) À nos dix ans (2015) and H.E.R.O.S. (2017).
With her 7th album Agapé, Shy'm announces a new stage in her career: a more urban sound under the guidance of director Tefa. Shy'm version 2019 was discovered with Absolem, a title in the form of a metaphor for her transformation as it refers to the Alice in Wonderland caterpillar, where she invited French rappers Youssoupha and Kemmler. The other guests are equally prestigious: Jok'Air, Vegedream, Brav, L'Algérino, Chilla and Kayna Samet. The artist in full musical transformation talk about her new release with RFI musique .
RFI Musique: The first track preceding the album was the long single Absolem, with the collaboration of Youssoupha and Kemmler. Why this song out of format? To announce your return?
Shy'm: It's Brav who wrote me this title. Words that wobbled me, that were right, true, straightforward. Then Youssoupha sent me his couplet, without us meeting, or speaking to each other. It was also the case with Kemmler. I had a point in my stomach, tears in my eyes too. I wondered how these two artists were able to understand me without knowing me, were able to put exactly words on what I was, what I am, what I lived, with so much benevolence and truth. And I did not want to change anything.
You come from r'n'b. Does this album with its very urban sound mark a break?
I felt that I was out of my comfort zone. I found myself in the studio with people I did not know, with Tefa too, the conductor of all those artists who worked on the record. It was another way to approach music. I worked a lot with Kayna Samet who helped me to find a new color, a new way of posing, of singing. I had the impression to relearn everything.
In the lyrics of La Go, you return to your slip in Bercy (Shy'm had fallen in the pit during her concert – editor’s notes ) and you answer Damso, who clashed you in one of his song ...
It's part of my temperament. I have a lot of hindsight as to what I can do. I assume my failures and my mistakes that fall into water. As for Damso, he had talked about me in Pinocchio featuring Booba three years ago. It's so commonplace, normal, now to hear guys talk vulgarly about girls and insulting them. I felt I had to answer, even if it's three years later. Precisely, it's even better, since there is not a desire for revenge, but it is to say "you gave me a pole, I give it back to you".
Flashmag October 2019 www.flashmag.net