each model to maintain brand integrity.
“It was always my intention to put lures with
Sébile quality and performance into the hands
of anglers on a modest budget,” he says. “After
Pure Fishing acquired my company, I was able to
develop this line!”
Launching with a lipless crankbaits (Vibe
Machine and Lipless Seeker), minnow-style
jerkbaits (Bull Minnow and Star Shiner) and
crankbaits (Squarebill Sunfish, Racer Crank,
and Bull Crank), he added a topwater walking
bait (Flat Belly Walker), jointed minnow bait
(Swingtail Minnow) and hollow body frog
(Pivot Frog) last year.
The Pivot Frog demonstrates Sébile’s insistence that every lure that carries his name
deliver at least one quality feature the angler
will find nowhere else. In place of the dual
cradle-style hook on most frogs today, it features a weighted retractable hook that allows
the bait to rest at the leg-down angle of a real
frog and raises free of the frog body as the fish
strikes, elevating chances of successful hookup significantly.
Being Sebile!
His massive creative output raises the question: How does a man who spends so much
time with business and product development
find the time to fish 64 countries and hundreds of days each year?
For one thing, he does not seem to place a
high priority on sleep. He will carry on lengthy
conversations about fishing into the wee hours
of morning, a laptop computer or smartphone
before him as he conducts a relentless flow
of business. As single-minded as he can be on
the water, he fills boat jaunts between fishing
holes and lulls in action with productive
thought or correspondence. He lasted one
10-day stay in Russia as a celebrity participant
in that nation’s biggest freshwater fishing
tournament, Zander Troffee, on roughly two
hours of sleep per night.
Despite his many records and avid pursuit
of predator species, he still revels in the
experience of adding a new name to his species
log, often adding background and details of a
catch of a nondescript species as if he had just
secured another hotly pursued record.
In Sébile’s world, it’s not enough to catch
fish and break records if you can’t find
enchantment in everyday fishing experience.
And every species is welcome to play a role in
his everyday drama!
Although tournaments dedicated to single
species have done much to advance angling
know-how and participation, he sees a
downside to the common retreat into singlespecies camps.
“I have always loved bass, but it is sad that so
many fishermen focus on just one species l