Fishhound Magazine 008 | Page 17

Bassmaster Elite Series star. Ike, who turns 43 this month, is well settled into a second marriage and family life today with wife Becky, and those Bad Boy days seem far behind him. Yet that high octane Ike motor continues to rev up not just on Bassmaster Elite Series game days but with increasing frequency to lure and tackle development, his “Basshole” clothing line, the “Ike Live” internet show, TV appearances and his off-season “professorship” on the Bass University winter seminar circuit, which he co-owns and operates with FLW pro Pete Gluszek. His seminars delight and educate. He tracks new tackle, technologies and techniques like a hungry research hound, and he spends more time in his home “lab” than your average high school biology/science teacher. If that sounds like a long list of distractions for a professional angler, well, Iaconelli feels they are all just seams in the same current, parts of a plan designed to keep him at least one step ahead of the fish...and a field of increasingly talented fishermen. Evolution of a Pro Don’t be fooled by Iaconelli’s manic energy. His approach to fishing and his fishing career is deliberate, even cerebral. “The mental side of this sport is the least examined aspect of pro fishing,” said Iaconelli. “We tend to talk in terms of baits and equipment and colors, and we lose sight of what really gets you to the next level. It’s hard to make that next jump based on just physicality and equipment alone. But you can on the mental side.” Ike sees a different character on the water today than the guy who broke rods and windshields when the fishing gods frowned upon him. He has learned to couple his excellent lifelong pre-tournament planning practices with a “fish the moment” philosophy that puts a higher priority on on-the-water awareness and quick decision-making. “That’s where my fishing has really improved – and, at times, excelled – in recent years,” he observed. “I still study maps, weather, aerial photos, seasonal patterns and more, but I’ve learned to use my pre-tournament strategy as a template only, a rough outline. If you take your history on a lake or your study as 100% fact, you’ve taken a wrong turn. You have to fish what’s in front of you and let the fish tell you what to do. That’s the ultimate form of pure fishing – fishing the moment!” The “mental” side of the sport has an equally important dimension in career building. On one level, professional bass fishing is no different than other professional sports, Ike notes. Figure out what works for you, and then build success upon the success you have had in the past. But contrast the “pay-in/payout” structure of tournament bass fishing with that of pro golf, and the importance of sponsorship and personal branding to today’s pro angler become strikingly clear. While elite figures in every major sport often derive businesses and revenue streams from their sports careers, bass fishing makes sponsorship and ancillary income a virtual necessity. Ike’s three point plan Years ago, Iaconelli laid out a plan that would prepare him not only for each season’s events but for a long career in an ever-changing sport and ever-growing body of angling information. Step #1 Event Preparation combined with “fishthe-moment” decision making. As soon as Bassmast