First Coast Register October/November 2015 | Page 11

term rather than a choice in food belief systems and in growing systems. Our customers didn’t change their definition, and most people don’t like when the definition becomes hollow and becomes a tool to sell products for large manufacturers. Instead, they wanted to feel better about the choices they made. We didn’t open up because we believed in a term – we believed in a lifestyle. We have been blessed that our customers a ́