Financial History Issue 123 (Fall 2017)

Financial history The magazine of the Museum of American Finance in association with the Smithsonian Institution Issue 123 • Fall 2017 (ISSN 1520-4723) IN THIS ISSUE FEATURES 12 Where Are They Now? The syndicate of the Ford Motor Company IPO of 1956. By Susie Pak Kristin Aguilera Editor EDITORIAL ADVISORY BOARD Howard A. Baker, Esq. Howard Baker Associates Lawrence A. Cunningham 16 Mobilizing US Business for the Great War A century ago, industry geared up for US entry into World War I. By Michael A. Martorelli The George Washington University Brian Grinder Eastern Washington University Bradley Jones International Monetary Fund Gregory DL Morris Freelance Journalist 20 From Head Shops to Whole Foods The rise and fall of activist entrepreneurs. By Joshua Clark Davis Arthur W. Samansky The Samansky Group Bob Shabazian American Stock Exchange (ret.) Myles Thompson Columbia Business School Publishing Robert E. Wright Augustana University 24 Colonel James Swan: Forgotten Financier Profile of the little-known, but colorful 18th century financier who helped bail out the US debt witih France. By Damien Cregeau Jason Zweig The Wall Street Journal ART DIRECTION Alan Barnett Design 28 Tracking Stocks The rise, fall and revival of Martin Ginsburg’s 1984 financial innovation. By Lawrence A. Cunningham and Patrick T. Brennan MUSEUM STAFF David J. Cowen, President/CEO Kristin Aguilera, Deputy Director Tony Critelli, Accountant Maura Ferguson, Director of Exhibits Chris Meyers, Director of Education Sarah Poole, Collections Manager Linda Rapacki, Managing Director of Visitor Services and Operations Mindy Ross, Director, External Relations 32 The Four Horsemen of American Finance Reflecting on the world’s most important financial instruments. By Joshua Tobias Herbstman Copyright © 2017 by the Museum of American Finance, publisher, 48 Wall Street, New York, NY 10005. Telephone: 212-908-4110; fax: 212-742-0573. All rights reserved. Financial History is the official membership magazine of the Museum of American Finance. 2 FINANCIAL HISTORY | Fall 2017 | www.MoAF.org

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