ical sizing with descriptors such as “ Lovely ,” “ Gorgeous ” and “ Beautiful .”, running from AU6 to AU24 . [ Shop here : https :// www . neonmoon . co ]
ATHLETIC / ATHLEISURE WEAR
1 . Behold , an Australian brand ! Exotica Athletica sell athletic and athleisure wear , aimed at reducing the emphasis on looking “ pretty ” whilst working out and instead focusing on strength and durability ( because let ’ s be real , we ’ ve all suffered from a pair of workout leggings that go transparent , leaving us feeling uneasy to move our glorious bodies ). Exotica Athletica celebrate women who lift and carry sizes AU4 through to AU26 … worlds apart from most athletic brands ! Impressively , their imagery features gorgeous models of all shapes and sizes , unretouched and not a hint of photoshopping “ flaws ” in sight . Woohoo !
[ Shop here : http :// www . exoticathletica . com . au ]
2 . Fellow Aussie brand Female For Life runs from sizes AU8 to AU24 and praises the intersection functionality and fashion in athletic wear . They were founded to help women feel good whilst working out - because when you feel confident , you can focus on everything that your amazing body allows you to do ! Awesomely too , they work closely and donate proceeds to Endrometriosis Australia .
[ Shop here : https :// www . femaleforlife . com . au ]
3 . Fractal 9 helps women of all shapes and sizes embrace active lifestyles with their range of brightly coloured , patterned and unicorn-like workout tights and leggings . Fractal 9 caters to sizes AU10 to AU24 and throughout their social media , show a range of customers of varying sizes and ages ( because older women are NOT invisible , contrary to most advertising ).
[ Shop here : http :// www . fractal9 . com ] * * * * * * * *
Remember , it ’ s up to all of us to be critical , analytical and smart consumers ! Not every body positive brand is going to get it 100 % right , 100 % of the time … but we can look for markers that they ’ re trying , improving and listening to their customers . When you buy clothing ( in person or online ), don ’ t just look for clothing that fits .
Look too , for brands that :
• Carry a diverse range of sizes . If they herald themselves as a plus size range , where do their sizes stop ? Do they cater for “ acceptable ” plus sizes only ?
• Show a range of body shapes , races , abilities and ages in their advertising / promotional collateral . Ask yourself , “ Based on the imagery in this brand ’ s advertising , what are they trying to sell me ?”
• Are transparent in their manufacturing processes . If they ’ re not open about their fabrics and where the garments are made , chances are they ’ re hiding poor manufacturing conditions . And whilst that may not directly impact us as consumers , it means that someone is making a tiny living wage and living in poverty to produce a garment for us . Body positivity means embracing inclusivity - and if the manufacturers aren ’ t included in that , it ’ s not truly body positive .
ABOUT THE AUTHOR :
ANASTASIA AMOUR
From weight preoccupation as a child to bullying , emotional abuse , a 5 year near-fatal battle with Anorexia Nervosa and self-esteem at rock bottom ... when it comes to tumultuous body image , Anastasia Amour has been there , done that and bought the t-shirt ( it said “ I spent all my life hating my body and I ’ ll I got was this lousy t-shirt ”). Having overcome her demons and filled with the desire to help women everywhere learn to find self-love too , today Anastasia is a Self-Love Coach dedicating her life to making sure that women everywhere have access to the tools , information and resources that they need to make peace with their bodies . Her advice is honest , vulnerable and raw ; appealing to women from all walks of life - from those struggling with eating disorders to yo-yo dieters to those who just seek to feel a little more comfortable in their own skin . Drawing on her extensive knowledge ( both personal and professional ) in the fields of body image and psychology , Anastasia encourages women to embrace Fearless Body Confidence ; empowering them with the knowledge they need to pursue a lifelong healthy relationship with themselves - mind , body and soul .
Anastasia is the author of ‘ Inside Out ’, the bestselling 14-day guide to transforming your mind-body relationship , and has been featured by respected media outlets globally .
Website : http :// www . anastasiaamour . com Instagram : @ anastasiaamour Facebook : @ anastasiaamour Book : http :// www . anastasiaamour . com / insideout