Vision Expo East Announces Partnership with Google for 2017 Education
International Vision Expo East 2017 , taking place at the Javits Center in New York , NY ( Education : Mar . 30 – Apr . 2 ; Exhibition : Mar . 31 – Apr . 2 ) has announced exclusive events for eyecare providers featuring a presentation from Google agency developer Liz Austin , a dynamic VIP networking reception , and sessions focused on utilizing Google ’ s digital products to grow your eyecare business . This year ’ s education programming also includes sessions covering the latest in industry technology ranging from clinical diagnosis and research to blue light and retail technology .
For the first time , Vision Expo has partnered with Google to bring attendees the latest tools and opportunities available to the eye care industry . With a Google Connect VIP Event and a day-long program including Google Talks and a hands-on workshop — facilitated by Marketing4ECPs — these sessions allow attendees to hear directly from Google gurus on how to best utilize the latest digital marketing tools to enhance the brand presence of their eye care business , attract new customers and retain current ones .
14 EYE FOCUS | February 2017