February 2016
The Sound STC • Vol.2 Issue 02
After
Before
From Eyesore to Eye Candy By Justus Duntsch
Positive feedback from the community is golden when producing public art, especially when it looks
anything like graffiti. “I’m not sure about it,” said the first passing neighbour when I asked her what she
thought. Caught off guard by her enthusiasm, I handed her an outline for the project while making an
attempt at explaining the merits of the “beautification” projects that have been popping up in urban pockets around Niagara. I was surprised that a younger member of the community would be so unreceptive
to organized (legal!) aerosol art on her block.
Luckily, not long after, a member of the Niagara Falls Heritage committee passed by and shared a
tonne of praise. He made it known that there are plenty of properties in the area that could use some
colour. The next day, the unsure lady returned with a smile on her face and a much more encouraging
statement about how the house is really coming together. Over the next few weeks of painting in ice,
wind, and snow, we got nothing but good words from passers by.
The project in question was the colouring-in of a decrepit house scheduled for demolition by the end of
2016. Owned by the Niagara Falls DoubleTree Fallsview Resort, it sat unused until the owners had the idea
to turn it into a bit of an art project. Covered in letters, space scenes and a sort of psychedelic world, painted
by local artist “Enzo” and myself; today it enjoys plenty of attention from tourists and locals alike. If you have a
chance, check it out in person and see for yourself: 5479 Robinson St., Niagara Falls (Robinson and Stanley).
Thanks go out to The Niagara Falls Historical Museum, The DoubleTree Fallsview, Crewzine, Enzo, and
Juice Willis Entertainment.
This AD is Sponsored by InFlight Corporation
JADE & OPAL
Your design & marketing team specializing in
e m p ow eri n g s o u l - dri ven wom e n t o
elev a te th ei r bu s i n es s t o g rea te r s u cce s s .
Using strategy, creativity and fun, we streamline your marketing
and ensure the success of your business' next goal.
Let’s create a joyful, abundant relationship between
living your passion & increasing your revenue!
Brand development • Website creation, updates & maintenance
Increase your global visibility • Positioning as a topic expert
Sales page design • Creation of Opt-in page & download/gift
Maximizing your social media efforts • Building your list
Webinar hosting • Newsletter management • Graphic design
Successful launch of your new product, retreat, or service
Increase attendance at your events • Membership websites
Creation of your passive income project (evergreen project)
www.JadeAndOpal.com • [email protected]
Page 6
Do You Have Something That Should Be Sponsored? Email [email protected]
“Speak softly, but carry a big can of paint.”
thesoundstc.com