February 2014 Gold Star Sales 2 | Page 7

You’re on the Market Outside Marketing As discussed in the January Sales Manager meeting, Outside Marketing is very important. You have the power to spread the word to your community . Reach out to locals and nearby businesses to build profitable relationships. Hit the ground running! Military Market Rep MMR’s are busy at work. They are gaining leads for new partnerships and aiming to drive business into your store doors. Their marketing is a great help to you as they reach out to apartment complexes, local businesses, and military contacts. Marketing Promotion in Columbus Store 5 has recently begun a large marketing promotion. With restructured signage and advertising, the message is clear. And that message is to come to Freedom for quality merchandise at a great price. Management is excited to see increased sales as a result of the promotion.