FEAS Yearbook FEAS Yearbook 2014 | Page 16

FEDERATION OF EURO-ASIAN STOCK EXCHANGES ANNUAL REPORT APRIL 2014 TAYBURN The power of knowledge Ediz Usman Founding Partner & Client Relations Director Tayburn Group With 34 years of experience in international as well as European markets, Tayburn Ltd (UK) is the biggest corporate communication company in Scotland and one of the top-10 in the United Kingdom. It has been 18 years since we began blending Tayburn’s know-how with our own knowledge of the local market and putting them to work in the service of clients. For nearly two decades we have developed and offered productive, high-quality, and creative solutions for some of Turkey’s leading companies in the areas of annual reports, sustainability reports. branding, design, advertising, and marketing. Thanks to our expert team, to the knowledge and experience acquired on our own and through Tayburn, to our customer focus, and to our innovative and creative approach to service, we are today one of the most sought-after service providers in the corporate communication segment in Turkey. Our service area as Tayburn is not limited to Turkey. Because of our world-class know-how and quality of service, we are also called upon by clients operating in Europe and in neighboring countries. Our own technological infrastructure makes it easy for us to provide such clients with fast, comprehensive service too. Professional approach to business One notion defines the reason for our existence and our mission: Enable our clients to establish and maintain accurate, sustainable, and high- yield communication with their target audiences by means of our high added value products and services. With our professional approach to business, our national and international market knowledge, and our global experience in corporate communication we transform this mission into reality for our clients. Since the day we commenced operations, we have been doing business and taking pride in the knowledge that we have been consistently successful in the face of Turkey’s rapidly changing and developing market conditions and, what’s even more important, that we have been providing solutions that precisely serve our clients’ needs. PAGE 16 Printed and online corporate reporting and communicating with investors… Our activities in the area of reporting and investor relations consist of the turnkey design and delivery of: • Annual reports • Sustainability reports • COP reports • Investor relations products • Corporate presentations as well as similar products and services that enable our clients to establish and maintain timely, precise, uninterrupted, and transparent communication with investors, shareholders, creditors, business partners, customers, employees, and the society at large. Underlying all investor relations is the need to communicate corporate information accurately and clearly to investors, shareholders, creditors, employees, business partners, and society at large. Speed and transparency are of the utmost importance in investor relations today. It is vitally important for publicly-held companies to keep abreast and quickly comply with the requirements of national and international regulations (Capital Markets Board, Sarbanes Oxley, NYSE, LSE, etc). Providing truthful information at the right time and in a format that is easy to understand and to access heads the list of the objectives of everyone involved in investor relations in today’s world. Tayburn offers clients in Turkey all the products and services that they need in the area of investor relations. Conveying your message clearly to the right audience… Tayburn prepares and edits text in Turkish and other languages to ensure that its clients’ messages are conveyed to their target audiences clearly and effectively. We provide high added value corporate communication services in the following languages: Turkish, English, French, German, Italian, Spanish, Russian, Chinese, and Arabic. High-profile corporate and consumer brands… In the areas of creating, developing, defining and maintaining standards for our clients’ corporate and consumer brands, our brand- related activities consist of: • Designing logos and emblems • Developing corporate identities from A to Z • Launching and relaunching brands • Consultancy services Satisfying marketing needs in the product/service-consumer cycle… Our activities under the heading of marketing consist of a providing all the advertising, promotional, and corporate communication products and services that our clients may need such as: • Advertising campaigns • Corporate films • Brochures • Information kits • Electronic presentations Functional, robust, and audience- specific web-based communication solutions Tayburn is dedicated to the creation of web- based communication solutions that are highly functional, robust, and audience-specific. The knowledge and experience that Tayburn has built up over the years is put to work to develop whatever web-based products and services its clients might need. Regarding the ability to combine creativity with workable solutions as the bedrock of all web-based services, Tayburn comes up with solutions ranging from corporate portals to investor relations websites and from e-commerce applications to web-based annual reports and advertising / publicity campaigns. Well aware that internet design demands a thoroughly specialized understanding and approach, Tayburn makes sure that it is equipped with all of the resources and competencies that may be required to satisfy a client’s every need.