Fashionline Magazine FASHIONLINE. No. 099 | Page 20

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RUSSIA OKSANA FEDEROVA

MBFW Russia in the Manege Central Exhibition Hall was concluded with a show by Igor Gulyaev . Over 80 designers showcased their collections on runways and in presentation format . This season saw the debuts of 12 young designers including the Russian Fashion Council ’ s grants awardees .

The shows of the Mercedes-Benz Fashion Week Russia participating designers received a wide coverage by the international media . Over 50 foreign journalists and photographers from Vogue US , Vogue India , Fashionista , WGSN , Eclectic , BoF and other

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media houses were covering the MBFW Russia events in Moscow .
“ We invite foreign reporters to attend the shows in Moscow not as tourists ,” says Alexander Shumsky , President of Mercedes- Benz Fashion Week Russia . “ They come here to work , and it is the shows where they spend most of their time . For some of them it ’ s already their fifth of sixth season in Moscow . And every season we see hundreds of publications on our participating designers in the international media , and this indicates the high level of the collections showcased on the Manege runways , because the Western journalists assess the clothing and not the designers ’ visitors who wear it . Thus , the high society connections of a fashion house have
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