- It ’ s an interactive brand . E . G . she has a youtube channel that she post videos to so as you can follow along , - The products are of a high quality . -The products are made with natural ingredients which therefore conform to the recent organic beauty market .
-As a brand they have not advertised their makeup line . There are no media campaigns and no digital adverts . -The makeup is only high end , the cheapest product is £ 16 and the most expensive is £ 165 . -As a brand they struggle to introduce new products . -The colour pay off in the eyeshadows is not great .
- Charlotte Tilbury has already collaborated with Kate Moss for her fragrance so she may collabrate with other influencial people like youtubers and models to bring in more revenue . - To carry on bringing in revenue she may use these collaborations to bring in a new audience e . g . a different age range or ethnicity . -She already creates a collection for christmas so using that idea she sould create limited edition collections for different seasons or even with a collaborator .
-Charlotte Tilbury is a british brand , therefore with the recent Brexit vote this may imapct their ability to trade and sell internationally . -Customers may find a cheaper alternative to Charlotte Tilbuy e . g . MAC . - There are always counterfiet products sold on sites like Ebay , people may start to buy these if the quality and colour pay off is good .