Fashion promotion: Real life example retail & PR report | Page 6

Age -18-25 Potential income - £ 25,000 - 35,000 How much would they spend ? -Between £ 20-40 on makeup per trip How often would they visit the store ? -2-3 times a month What are their needs ? -A personal service What is the brand offering them ? -The brand offers a makeup consultation and makeover . On the website there is also a foundation finder to help find your perfect shade .