( Morton , 2016 , Lecture Powerpoint , page 7 )
When looking at the trends for fashion promotion we can see that things are going to be come a lot more digital , for example there is the introduction of 360 degree films with the use of VR headsets . These films will allow people to not only experience the store but if they place a head set there you could watch either a promotional video , a story behind the brand or even a makeup tutorial and see it from all different angles . This is going to be a big step up in technology especially for promotion whether it be in makeup or fashion .
Another trend that is starting to arise in the promotion world is bringing the outside inside . An example of this is the new Apple store in Regents Street . When you walk in there are seats around the store with trees in the middle of them . Not only does this help the environment but it also gives the shopper a relaxed feel . It makes them feel calm and collected in a busy store and they ’ ll want to spend more time in there . This could be implemented into fashion and makeup stores as they are usually smaller or very busy and having the plants dotted around the store . This will make customers slow down and want to spend more time in the store as being in the outdoors is very calming and relaxing .
( Morton , 2016 , Lecture Powerpoint , page 8 )