Brexit may affect the company , as the result to vote out of the EU this may affect the comapnies ability to sell internationally or even have items bought over to the uk which were made else where in the world . This could also cause prices to go up or down .
With the topic of animal testing being a major component in the beauty industry the brand will have to think about where they are trading and selling to as countries like China specify that you have to compelte a stage of animal testing to sell in their country .
Charlottle Tilbury only has one advertising campaign and it is for the fragrance , therefore her brand is promoted through public figures and social media stars and she relies on this to keep her brand in the public eye . Her brand came onto the scene due to models love of her ‘ magic creme ”.
As for technology she has her own youtube account for the brand , in which she showcases how to create her 10 iconic looks . She has also opened up a store in Westfield Stratford which is based on the use of technology . You are able to look into the mirror and it will show you what each of the 10 iconic looks will look like on you .
With the recent Brexit vite the first the to drop was the value of the pound . This could mean that the products become more expensive ot buy in the US and cheaper in the uk , therefore the brand may lose its high end status .
When it comes to legal issues the brand needs to think about copyrighting things . For example the Magic Foundation is copy righted as she created it . This stops other brands using her ideas and recreating her products .