Farmers Review Africa July/Aug 2016 | Page 18

Market Information Dairy flavours and ingredients Milk's organoleptic properties classes continue to develop a taste for ZUEGG COM – Creating market leaders in Food & Beverage combined with its healthy halo make fruit yogurts, Africa's yogurt dairy products a desirable ingredient in producers need to keep pace with this Zuegg Com, a northern Italian firm with all types of foods. Formulators seeking increase in demand by investing in a mission to help Africa's food & dairy flavour profiles not only new technologies, R&D and establish beverage companies realise their true formulate with the “real” thing in order new relationships within the global potential, has found a solution to this to make claims such as “made with supply chain. Only such investments problem by creating a type of fruit cheddar cheese” or “contains real will allow them to benefit from the preparation that does not require a milk,” they will often include dairy strong growth of demand for quality cooled supply chain and can be stored ingredients designed to provide a fruit yogurts in their home markets. at room temperature. Zuegg Com's boost of dairy top notes. Sometimes Unfortunately for many yogurt fruit preparation is easy to use as it such dairy flavours are even used in producers the issues of handling the simply needs to be mixed with the white applications where dairy is not a fruit preparations that are required yogurt in order to create a high quality characterizing flavour, but without the when creating fruit yogurts are too fruit yogurt with real fruit content. This dairy ingredient, the overall flavour complex and they are unable to major breakthrough finally allows does not taste complete. benefit from their customer base's African yogurt producers to supply their The ingredients likely would not be demand, leaving the market to foreign local customers with a real range of consumed alone, as their concentrated imports. fruit yogurts and benefit from their sensory profile may be overwhelming. Complications arise mostly from the home market's strong growth. When used in food products, they fact that a key requirement for Lukas Zuegg of Zuegg Com has told deliver either very distinguishable handling the fruit preparation is Fa r m e r s Re v i e w A f r i c a t h a t h i s flavor profiles, such as buttery, creamy missing in local markets – a cooled company is already receiving very and cheesy, or provide subtle dairy supply chain. This cooled supply chain strong interest from the entire notes, including astringency, moldy or is what keeps the fruit preparation continent and is looking forward to pungent. from spoiling during transport, helping African yogurt producers, from Dairy-derived flavours are as varied as storage and production at the factory. small farmers' collectives to large their applications. They may be Furthermore, as fruit processors are corporations, to benefit from the strong liquids, powders, pastes or slurries. used to sell large volumes, they will growth in their markets and create real Sometimes they appear on ingredient not satisfy many producers local value by using this new fruit statements as “flavour,” while other 'requirements for smaller volumes to p r e p a ra t i o n . M r. Z u e g g w i l l b e times the flavouring may include dried test the market. This poses a major presenting this new product, together whole dairy products, such as yogurt, problem for many African yogurt with the company's other products for and may be labelled on ingredient producers, especially smaller the food and beverage sector at this statements as “yogurt powder.” producers like farmer's collectives and year's African Dairy Conference and In 2015, African fruit yogurt they are forced to continue making Exhibition, which will take place in Kigali at the end of August. consumption has reached record levels flavoured yogurt by using only - and 2016 is likely to surpass this flavours and food colouring but no real again. As Africa's urbanising middle fruit. July - August 2016 [18]FARMERS REVIEW AFRICA www.farmersreviewafrica.com