Fall 2016 Intersection Quarterly Review 2016 | Page 7

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Interview with Jeff Terry of Amway (Continued)
George: At our recent annual Ideagen
European Union Delegations of U.N.
Leadership 2030 Summit, you presented an in
depth look at the recently released AGER,
Amway Global Entrepreneurship Report. Jeff,
could you provide us with a preview of the
key themes from this report?

What we’ve seen is the average for all
focus in resources, and dollars, and attention
countries is about 51, which calculated is the to really deploying your core solutions around
mean of three areas; measuring desirability, what you can bring best to the table. Then
feasibility, and stability
find those who complement and leverage their
against social pressure. What I mean by that, core competencies so that, again back to the
is 55 percent of the individuals that we talk first point on this, together we can do more
to on average express the desire
but bring what you do extraordinarily well.
to become an entrepreneur, 47 percent felt
I think thirdly is just be open to
Jeff: Absolutely. George, thanks, that’s
prepared for entrepreneurship, and
change. Change is a critical thing. We don’t
we’ve been talking here a little bit about kind 49 percent would not allow the social
live in a risk free world. We don’t live in a
of our work to address childhood malnutrition, networks, their social networks, to dissuade change free world. We need to be open to
but to its core Amway is about enabling
them from doing this.
taking risks. You need to be open to failing,
entrepreneurism all over the world. Not just
Of all the age groups
but learning from those failures. Failing is not
on, again a macro
interested that have and are kind of
a bad thing, it’s actually a very good thing. It
scale but at a very individual level. For seven acting upon this entrepreneurial spirit those helps you grow, it helps your company and
years now, we’ve been conducting
in the 35 year old age range scored highest organizations grow.
a research initiative and developing what we among all the age groups.
Be open to change, take risks,
call the Amway Global Entrepreneurship
I’m going to be talking a lot
partner and focus on your core competencies.
Report and it’s intent is to take the
more about the Amway Entrepreneurial Spirit There’s the three key things that I would say
temperature and understand into the appetite Index because this about attitudinally
have helped me in the work that I’ve done
for individuals wanting
understanding that which is driving people
and really helped to provide solutions I’ve
to start businesses for themselves. We do
from thinking about doing something to
been a part of, with a lot more work to go.
this in more than 40 countries around the
actually doing something in starting a business
world. This past year we’ve talked over 60
for themselves. We’ve broken this down by George: What is up next for Amway?
thousand individuals globally.
gender, we break it down by age group.
Jeff: I think the one thing that’s up next is
Some of the themes that we’ve
discovered entrepreneurial potential remains George: You’ve cited many examples of the we’ve talked about entrepreneurship, we’ve
talked about our expertise in health and
high. One of the key themes is two in five
impact Amway is having across the planet
respondents, 43 percent could imagine
incredible perspective on how the company, addressing childhood malnutrition.
How about if we bring all of
starting a business. About 47 percent of men and with your leadership as head of Global
and about 38 percent of women are willing to Corporate Social Responsibility, is taking the those together and really think about how we
consider starting a business for themselves. whole notion of empowerment and impact to can use market forces, engage small business
This remains high, we’ve seen this as a
that very next level. That leads us to what is and entrepreneurs around the world to take
on this big health issues. That’s where we’re
theme for four years. We also recognize that a very important question at all of our
going. Our future is really thinking about taking
those individuals under 35 years old, more
Ideagen Ideas Leader interviews which is,
than 50 percent of them actually seems
Jeff, what are the three key lessons you have our collective, our two focuses of expertise
around nutrition and around entrepreneurship,
starting a business for themselves as a
learned that have potential to change the
and putting them together to really, not just
part of their employment journey. That’s
world?
improve health but also into improve
very interesting.
Jeff: George, it’s a great question. I think
livelihoods well into the future.
I think trends that we see or
traits that we see in individuals that ultimately first and foremost build on something we
George: Jeff Terry, truly changing the world.
take that step in becoming entrepreneurs are were talking about a little bit earlier and
that’s we can’t do things by ourselves. It’s Amway, absolutely changing the world
those that are curious, upbeat, and really
wanting to be in charge of their lives. Eighty really important to understand and know, and together, what an incredible impact. How can
folks find out more about Amway, Jeff?
five percent of individuals basically who are be okay with the fact that we can always
entrepreneurs believe that they live their life continue to learn and do better when we learn
Jeff: You can find more about us, you can go
and do with others. Whether it’s crossto learn.
to Amway.com. Certainly to find out about the
sectoral relationships
Their learning potential,
their interest in learning is something that is or partn