Fall 2016 Intersection Quarterly Review 2016 - Page 6

6 Interview with Jeff Terry of Amway Jeff is the Global Head for Corporate Social Responsibility at Amway. Jeff joined Amway in May of 2011, prior to joining Amway, he served as Director Associate and Community Engagement for Sears Holding Corporations. He developed a company wide community engagement strategy, including redevelopment of the company foundation, virtual giving initiatives and policies, volunteerism for 300,000 employees, and non-profit partnership planning and negotiations. George: Jeff, how do you believe the crosssector collaboration can help solve many of the world’s most vexing issues, such as childhood hunger? do that by ourselves. We’ve got to do it with others. George: That’s right and we absolutely agree with that. In fact, at the annual Ideagen Jeff: George, this is such an important question, European Union Delegations of U.N. Leadership such an important topic. I think it’s fair to say 2030 Summit, you were able to join us and we that anybody that is looking at addressing a were thrilled to hear an in-depth look at the community based issue, whether it’s in a local recently released AGER, Amway Global community on a national basis, regionally or Entrepreneurship Report. Jeff, could you globally, that the days of taking these things on provide us with a summary of the key themes by yourself and being a solution provider solely by from this report? yourself are gone. It will only take us so far. Having worked in the space of Jeff: Absolutely. George, thanks, that’s international development and health and we’ve been talking here a little bit about kind of corporate social responsibility for two decades, our work to address childhood malnutrition, but It’s really today more than ever the role of the to its core Amway is about enabling private sector not solely, but in partnership with entrepreneurism all over the world. Not just on, civil society, in partnership with government, in again a macro scale but at a very individual partnership with many community based level. For seven years now, we’ve been organizations, we need to do this together. conducting a research initiative and developing We can’t just solve problems on our what we call the Amway Global own anymore. We’ve seen cycles of public Entrepreneurship Report and it’s intent is to private partnerships over the last 30 years and take the temperature and understand into the their effectiveness in different levels. I think the appetite for individuals wanting to start day and age of true cross-sectoral work is businesses for themselves. We do this in more really critical. One of the most important than 40 countries around the world. This past challenges with it is having that very open year we’ve talked over 60 thousand individuals objective trust building conversation early in globally. relationships to say, “Guys here’s what we’re Some of the themes that we’ve trying to accomplish, let’s figure out how we discovered entrepreneurial potential remains can accomplish together.” high. One of the key themes is two in five respondents, 43 percent could imagine starting a George: That’s absolutely right. business. About 47 percent of men and about 38 percent of women are willing to consider starting Jeff: Through this work is ... George, the a business for themselves. This remains high, only way that we’re really going to be able to we’ve seen this as a theme for four years. We address kind of macro issues like childhood also recognize that those individuals under 35 hunger and malnutrition. Even at the micro level years old, more than 50 percent of them actually at the community based level that can’t be done seems starting a business for themselves as a by one, it needs to be done by many. part of their employment journey. That’s very There’s a great proverb, there’s a interesting. great African proverb that says, “If you want to I think trends that we see or traits go fast, go alone. If you want to go far, go that we see in individuals that ultimately take together.” It’s a great example of the work that step in becoming entrepreneurs are those that all of us have ahead of us is really about that are curious, upbeat, and really wanting to be we need to go far. We need to really work to in charge of their lives. Eighty five percent of significantly address these issues, and we can’t individuals basically who are entrepreneurs believe that they live their life to learn. Their learning potential, their interest in learning is something that is of great ongoing interest to them. That is correlated with taking that spark and turning that into a business opportunity for themselves. Independence and ideas are really valued above all. This is a theme that we saw come out of this this year. Wanting to really be your own boss, almost 50 percent of individuals that ultimately are considering about starting a business for themselves are really about that. The interesting thing, George, about this is that this is data from many countries and we break this data down at the country level. The one big thing that I am was very excited to share at the Annual Ideagen EU Leadership 2030 Summit is this new element of the Amway Global Entrepreneurship Report, and that is the Amway Entrepreneurial Spirit Index. It measures attitude and it measures potential and we’ve done this across all of these companies. What we’ve seen is the average for all countries is about 51, which calculated is the mean of three areas; measuring desirability, feasibility, and stability against social pressure. What I mean by that, is 55 percent of the individuals that we talk to on average express the desire to become an entrepreneur, 47 percent felt prepared for entrepreneurship, and 49 percent would not allow the social networks, their social networks, to dissuade them from doing this. Of all the age groups interested that have and are kind of acting upon this entrepreneurial spirit those in the 35 year old age range scored highest among all the age groups. I’m going to be talking a lot more about the Amway Entrepreneurial Spirit Index because this about attitudinally understanding that which is driving people from thinking about doing something to actually doing something in starting a business for themselves. We’ve broken thi )ݸ䁝ȰݔɕЁݸ䁅ɽ)]չѡ́ɕЁєЁ啅)ɥɕɕɥʹݕͼ$ٕ݅́)፥ѕѼ͡ɔЁѼѱЁɔх)ѡ́фѡ́ݥѠѡݽɱé)ɝѥ́Ё%((