Facts about Germany 2015 2015 - Page 68

66 | 67 BUSINESS & INNOVATION TOPIC LEAD MARKETS AND INNOVATIVE PRODUCTS Germany’s economic prowess is decidedly eering industry, with global player Siemens based on its industrial performance and its active in 190 countries. Its application solu- capacity for innovation. With 775,000 jobs, tions, from medical technology to renewable the automotive industry in particular is re- energies, are regarded as highly innovative. garded as a showcase discipline with regard The fact that the major sectors of industry to the Made in Germany seal of quality. With achieve export ratios of 60 percent and more its six strong brands, namely Volkswagen, indicates just how important the global BMW, Daimler, and the VW-owned marques market is for them. Audi and Porsche, as well as Opel (General Motors), the automotive industry is one of The most important economic centres in the forces driving the global mobility sector. Germany are the Ruhr Area, Greater Munich and Greater Stuttgart (high-tech, The companies invest billions in research automotive construction), Rhine-Neckar and development (R&D) to shore up their (chemicals, IT), Frankfurt am Main (fi- competitive edge. Electronic and digital nance), Cologne (media) and Hamburg networking, as well as assisted or self-driv- (port, aircraft construction). In east Germa- ing cars, are the megatrends for automo- ny, small but efficient high-tech centres biles. In global terms, in 2014 the German have emerged, in particular in the “beacon carmakers, which have a major share in the regions” of Dresden, Jena, Leipzig, Leuna, middle and luxury car segments, produced and Berlin-Brandenburg. some 14.9 million cars, and the German automotive industry’s export ratio is in excess Automotive groups head and dominate the of 77 percent. list of the biggest German companies (by 2014 sales): Volkswagen comes first, with Alongside the automotive industry, plant Daimler and BMW following in second and and mechanical engineering and the chem- fourth place respectively. Eon (energy) is in ical industry are traditionally strong pillars third place, BASF (chemicals) sixth, and of the German economy. Founded in 1865 Siemens (electrotechnology) seventh. Retail and headquartered in Ludwigshafen, BASF, groups place fifth, eighth and ninth, while which has a payroll of 113,000 employees Deutsche Telekom places tenth. working at 390 production sites in more than 80 countries, is the world’s largest Industry in Germany specialises in the chemicals company. Key sectors also in- development and manufacture of complex clude the electrical and electronic engin- goods, in particular capital goods and