Facts about Germany 2015 2015 - Page 140

138 | 139 C U LT U R E & T H E M E D I A TOPIC INNOVATIVE CREATIVE INDUSTRY Culture and the creative industry are among theatre, orchestras) or part of civil society the economy’s most innovative sectors. In (arts, associations, foundations). Through Germany, their contribution to total eco- the consistent promotion of start-ups, in nomic output (gross value added) is steadily many cities a raft of service providers has increasing and today is already on a par with arisen in the fields of design, software and major sectors of industry, such as mechanical games in particular. Specifically, the soft- engineering. Sales by the creative industries, ware and games industry relies on interfac- which now embrace some 249,000 com- ing different segments, such as film, video, panies and in which 1.5 million people work, music, text and animation, to tap the sec- totalled around 145 billion euros in 2013. tor’s potential and in 2013 this spawned total sales of 31 billion euros. The Berlin- The common core of work in culture and the Brandenburg region leads the way, with a creative industries is the creative act under- good 200 companies. No other area has such lying artistic, literary, cultural, musical, ar- a concentrated gaming infrastructure, in- chitectural and creative content, works, cluding the relevant colleges. That said, products, productions, and services. Struc- Frankfurt/Main, Hamburg, Leipzig, Cologne turally speaking, the sector is defined by self- and Munich all have clear creative industry employed freelancers, and small or micro- clusters. A closely interlocking range of con- enterprises (97 percent). They are primarily sultancies, networks and grants provides an private-sector based – meaning not first and ideal basis for this, along with high-perfor- foremost in the public sector (museums, mance IT infrastructures. Sector with great potential The cultural and creative industries bring traditional segments of business together with new technologies and modern forms of ICT. In Germany it includes 12 sub-segments: the music business, bookselling, the art market, the film industry, radio, the fine arts, architecture, design, the press, advertising, software/games, others. Steady growth: companies in the cultural and creative sectors 202,049 2004 219,376 2006 248,721 232,770 244,290 2008 2011 2013 Sources: BMWI/destatis, Börsenverein des Deutschen Buchhandels DIAGRAM