Scheduling
Keep in mind the 80/20 rule: 80% non-promotional, 20% promotional material.
Scheduling Facebook not only helps drive engagement rates but also saves you time to create more effective content. You can schedule posts directly through Facebook by clicking on ‘Schedule’ on the drop down menu for ‘Publish’. If you’d prefer to schedule posts through a third party app you can use apps like Hootsuite or Buffer. Read more on our blog ‘10 Social Media Tools For Charities’.
Optimal Times
Studies have shown that generally Facebook’s optimal posting times are at 1pm, 3pm and 8pm. Buffer states that 3pm posts get more clicks and 1pm posts get more shares. Remember to listen to your own audience with analytics and see at what times you are getting the most engagement and tailor.
Optimal Days
Studies have shown that Facebook posts work best on Saturday’s & Sundays with a 32% higher engagement rate. Thursday’s & Friday’s have an 18% higher engagement rate with people mainly sharing funny, lighthearted content on a Friday.
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