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Basics of Facebook
Facebook is one of the largest social networking sites boasting 1.5 Billion active monthly users. Facebook is typically used to share photographs, stories & videos with friends & family, however as it grows so does the potential for charities and organisations to promote material on Facebook.
Creating a Facebook Page
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Facebook pages are used by businesses, charities, artists and others to promote upcoming events, news and updates. Creating a Facebook Page is a good start to promoting material on Facebook making sure that your Page is fully up-to-date with a recent Profile Photograph (or Logo) and interesting cover photo. Create a Call-To-Action so viewers can easily access your material, CTA buttons on Facebook include ‘Sign Up’, ‘Book Now’, ‘Watch Video’ and ‘Learn More’.