Facebook Guide | Page 10

Analytics

You’ve done the hard work – you have created amazing content, scheduled regular posts and engaged with your community. But it’s not over yet! Analysing your work is an important step to deciding on a Social Media Strategy that works. Here are some tools that can help you:

Hootsuite is a powerful tool that can be used for scheduling as well as analytics. Track your mentions, likes or tailor it to what you are tracking. For more information contact our Social Media team and speak with our qualified Hootsuite professionals.

SumAll is a visual analytics tool great for analysing your community growth.

Facebook Insights can be used to get quick updates on engagement rates, post reach & likes. It is a powerful method of analysing your content in detail and working out what type of content is working best for your specific community.

Alternative Free Tools Buffer, Google Analytics, Quintly, Simply Measured.

Regularly analysing your results will help let you know what's been working, so you can continue to create great content that gets the results you want.

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