Optical Prism June 2019 | Page 18

EYE FOCUS | FEATURE 5 COMMON MISTAKES EYE CARE BUSINESSES MAKE By Trudi Charest, RO Every year, countless eye care entrepreneurs open new offices across Canada. But it’s not just new businesses we notice making some of these common mistakes, it’s the established practices and optical stores as well. Neglecting these areas can be costly and may be seriously affecting your business. Taking some steps to ensure you are proactively working on these initiatives can give your business the much- needed boost in revenue and efficiency you have been looking for. 18 EYE FOCUS June Digital 2019