Eye Focus June 2017 - Page 8

Millennials Matter The people that make up the largest and most influential generation in history are more diverse, culturally significant and open to new ways of thinking than any other generation. Many brands are trying to position their products as desirable to millennials — making this generation the most sought-after in the world. Transitions® lenses have always been focused on protecting patients’ eyes. The Transitions family of products help protect against harmful blue light indoors, emitted by led lights and digital devices, and outdoors, from the sun. They also provide protection from glare and UV rays. However, Transitions lenses are becoming increasingly relevant in the recent surge of fashionable eyewear. With the introduction of graphite green for Transitions® Signature® lenses and Transitions® XTRActive® lenses, Transitions Optical is breaking ground on positioning lens selection as just as important as frame selection when it comes to combining protection and style. “ Transitions has brought together a collaborative group of enthusiastic millennial eyecare professionals, Change Agents, to share our passion and engage with the public, while showcasing how well Transitions lenses fit into our millennial lifestyles,” said Taff. “This gives me a great opportunity to share my passion for stylish glasses and the lens technology that goes into creating the perfect pair of glasses. ” Transitions, the swirl, Transitions Adaptive Lenses, Transitions Signature and XTRActive are registered 8 EYE FOCUS | June Digital 2017 trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Live the Good Light is a trademark of Transitions Optical Limited. ©2017 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure lens material. In order to become a product that resonates with millennials, without isolating its core audience, Transitions Optical has introduced a new consumer brand campaign for 2017 called “Live the Good Light™,” which showcases a diverse group of people with different lifestyles all enjoying the light around them with Transitions lenses. The campaign positions Transitions as an experiential brand as viewers get an “into the lens” perspective. Transitions lenses seamlessly adapt to help protect from UV and harmful blue light, so wearers can enjoy the good light more comfortably, while remaining stylish. The commercial can be viewed on the Transitions Lenses: Healthy Sight Professionals Facebook page. The Millennial Mindset When it comes to making a connection with millennial patients, Sheena Taff ͕́Ѽ)=ѕɕɕѼ́ɸݥѠ)ѥ̰Ḿɽ՝Ёȁͥ)ȁ͡䁅ͥѼȁɕ)Ѽȁٕȵɽݥѥݕȸ)́ѡ؁QɅͥѥ́=ѥ Ʌ)ͅȁQɅͥѥ́ а)Q͕́ȁ͕ЁѼՍє)ѥ́Ёѡ́QɅͥѥ)͕́ѕɵ́屔ɽѕѥM)͕́хѥ́ͽѼ͡ɔѽ)ȁх܁ݕȁ展́́ݕ)ݡӊé܁ȁͥ́Ѽ)ЁݥѠ̸Mͼх́)=ѥQݸݡɔ͡х)Ё͡䁅屔