GET READY FOR VEW International Vision Expo West, the most comprehensive event for eye- care professionals, is set for Sept. 13 to 16 at the Sands Expo Center in Las Vegas, Nevada. The conference is an opportunity for ECPs to find everything they need to set their sights on the future, satisfy their continuing education require- ments, navigate the changing healthcare climate, cater to style- conscious customers, elevate their practice and expand patient care with their eye care community peers. “Vision Expo is a true fashion destination for opticians and buyers to look, touch and immerse them- selves in a world of options to keep them competitive in today’s retail landscape,” said Ben Gaddie, OD, FAAO, Co-Chairman, Conference Advisory Board. “Our education program includes courses that provide key strategies to make their business stand out among the myriad of eyecare and eyewear options available to today’s consumer.” 4 EYE FOCUS | June Digital 2017 Here are the top reasons not to miss VEW 2017: > Experience World-Class Education with an industry-leading variety of courses. See, touch and learn about the latest technology – all in one place. Courses cover the industry’s hottest topics including all new content for 2017 in some of the most highly regarded Vision Expo featured education programs such as The Global Contact Lens Forum, Ocular Surface Disease and Wellness Symposium, The Managers to Do series and Retail Track, Spectacle Lens Expert Track, Medical and Scientific Theater series, Practice Owners and Managers Program, blue light sessions, and the Frame Buyers Certificate Program. > Free Google Talks based on overwhelmingly positive feedback from Vision Expo East. Hear from Google experts on how search engine marketing will grow your eyecare business and create your competitive advantage. Build a digital strategy that will attract new patients and build loyalty with existing patients. > Vision Series programming presents free sessions that allow you to lunch and learn about the latest clinical innovations in a relaxed and collaborative learning environment. > Increased Fashion Focus on Trends and Technology providing an up-close look at the latest fashion and tech trends for frame designs your customers want and desire. Build your fashion prowess and keep your customers coming back for more. These sessions allow you to look, touch and immerse yourself in a world of options. Get everything you need to know to be able to incorporate 2018 trends into your inventory. > Pop-Up Talks allow you to get up-to-date on business solutions, fashion-forward trends and designs in an intimate setting on the Show floor in just 30 minutes. These networking events are fun, fast and free. > Meet Your Match with the Recommendations Program – discover new vendors, solutions and products with custom recommendations based on your interests selected during registration. Visit http://west.visionexpo.com/ for more information.