Eye Focus June 2017 - Page 3

CONTENTS PUBLISHER Robert May 416-432-8473 rmay@opticalprism.ca ON THE COVER 6 The Canadian Scene By Denis Langlois ASSOCIATE PUBLISHER Mary Lu May 416-233-0779 mlmay@opticalprism.ca 10 Lenses to block the bad blues FEATURES 16 Measuring return on marketing investment By Kevin Wilhelm, president of Marketing4ECPs 18 Information, assistance at your fingertips By Troy Patterson 28 An interview with the head of the OOA By Denis Langlois 22 Inside Optics 2017 jam packed with educational opportunity By Troy Patterson 30 FRAMED: An “Eye Deal” Business By Denis Langlois INDUSTRY NEWS 4 Get Ready for VEW 24 Safilo, Authentic Brands Group announce renewal of Juicy Couture licence agreement 26 HOYA acquires Central Optical Company On the Cover: Leandro Glacier by Serengeti IN OUR NEXT ISSUE OF OPTICAL PRISM > Cool kids' frames > Sunglasses for kids > Helping kids adapt to eyewear www.opticalprism.ca EDITOR Denis Langlois 519-379-1380 dlanglois@opticalprism.ca ASSOCIATE EDITOR Troy Patterson 519-386-2130 tpatterson@opticalprism.ca ASSISTANT EDITOR Jody Johnson-Pettit 519-370-2000 jjohnson@opticalprism.ca ART DIRECTOR Fusun Uzun 416-829-8106 fusun@opticalprism.ca ADVERTISING: Tel: 416-233-0779 Fax: 416-233-1746 E-mail: mlmay@opticalprism.ca Website: www.opticalprism.ca Responsibility: Nusand is not responsible for the opinions or state- ments of its editors or contributors. All rights reserved. Reproduction of any article, photograph or artwork is strictly prohibited. OPTICAL PRISM 225 The East Mall, Suite 1113, Toronto, Ontario, Canada M9B 0A9. Fax: 416-233-1746 info@opticalprism.ca EYE FOCUS | June Digital 2017 3